Just hours after Fortnite made its triumphant return to the U.S. App Store, the popular game quickly ascended to the top of the charts, securing its position as the number one free game available. This significant milestone comes after a lengthy five-year ban that began with the legal dispute between Apple and Epic Games.
Last night marked a pivotal moment as Apple reinstated Fortnite on the U.S. App Store, officially concluding a half-decade of restrictions. The ban stemmed from the ongoing legal battle that erupted after Epic Games attempted to bypass Apple’s in-app purchase system. Although Epic Games' original developer account remains banned, the company has successfully utilized its newly established Epic Games Sweden subsidiary to distribute Fortnite within the European Union, enabling its re-entry into the U.S. market.
Despite Apple's initial reluctance to allow Fortnite back on the App Store, Epic Games filed a complaint prompting judicial intervention. The presiding judge recommended that Apple find a resolution quickly to avoid prolonged legal proceedings. This judicial pressure resulted in Apple modifying its App Store rules, allowing developers to link to external purchasing options.
With the revised rules, Fortnite now offers players the option to make in-game purchases directly through the Fortnite website, circumventing the traditional in-app purchase model. This adjustment means that all revenues from these transactions do not contribute to Apple’s earnings, allowing Epic Games to retain the full amount.
Despite these changes, Apple continues to contest the court's ruling that mandated the alteration of its App Store policies. The tech giant has requested a stay while the appeals process unfolds. In response, several companies have filed amicus briefs supporting Epic Games and opposing Apple’s request for a stay. Notably, Spotify reported a significant uptick in iOS users transitioning to its Premium service over the past two weeks, while Microsoft expressed that enhancing consumer choice, innovation, and competition is best achieved through the enforcement of the injunction during Apple's pending appeal.
As Fortnite returns to the forefront of the gaming world, the implications of this legal battle extend beyond just one game. The outcome may shape the future of app distribution and purchasing models across the industry, making it a pivotal moment for both Epic Games and Apple.
