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BUSINESS - 9/30/2025
Nike's Turnaround Strategy: Will It Boost Sales Amidst Challenges?

Nike faces a sales decline but hopes CEO Elliott Hill's strategy will reverse its fortunes. Can the sneaker giant regain its footing amidst fierce competition?

Nike is bracing for a decline in quarterly sales, but investors are eager to see if CEO Elliott Hill's new strategy will turn things around. With restructuring underway, can Nike reclaim its market share before the holiday season?
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