Get Ready for Amazon's First-Ever Four-Day Prime Day: Unmissable Deals Await!

Amazon’s First-Ever Four-Day Prime Day: A Shopper’s Paradise

Get ready, savvy shoppers! Amazon is set to launch its first-ever four-day Prime Day, offering deals that rival even those found on Black Friday. This highly anticipated sale will run from July 8 through July 11, 2025, making it the biggest shopping event of the summer. With incredible discounts across a wide array of categories—from kitchen gadgets to stylish clothing and beauty products—this is your chance to snag some fantastic bargains.

Why You Should Love Prime Day

During Prime Day, shoppers can find remarkable deals on a plethora of items. Jackie Goldstein, VP of Commerce at The Post, shared her excitement: “I love Prime Day and always shop the event. Over the years, I’ve scored AirPods, Bose QuietComfort headphones, and even kitchen gadgets at great prices.” She emphasizes the importance of stocking up on everyday essentials like shampoo, hand soap, and batteries, which are often on sale during this period.

Similarly, Elana Fishman, Page Six Style & Shopping Director, uses Prime Day as a reminder to replenish her daily necessities. “I stock up on items I use regularly, like Supergoop! sunscreen and Amazon Basics velvet hangers,” she notes. Commerce Writer Hannah Southwick adds that it’s the ideal time to explore trendy fashion and beauty products without breaking the bank.

Your Ultimate Prime Day Shopping Guide

What to Buy During Prime Day

If you're wondering what to target during the sales, here are some must-have items:

Apple enthusiasts will be thrilled to know that Apple AirPods Pro 2 Wireless Earbuds often go on sale during Prime Day. Elana shares, “I’ve waited to buy new AirPods until July because they always go on sale.” Other Apple devices like iPads and Apple Watches are also typically discounted.

Refresh your skincare routine with K-beauty products like Medicube Collagen Jelly Cream. This jelly-like cream is popular among celebrities, including Meghan Markle, and is packed with niacinamide and collagen for a radiant complexion. Expect discounts on other Medicube products as well, like the Zero Pore Pads.

For those considering a significant purchase, Prime Day is a great opportunity. Elana recalls, “I picked up a Dyson cordless vacuum during Prime Day and saved a bundle.” If you have your eye on a big-ticket item, now is the time to act.

High-end haircare brands like Ouai are offering rare discounts. The Ouai Hair Gloss and Fine Hair Shampoo Bundle has garnered positive reviews and is worth considering for hair enthusiasts.

If earbuds aren’t your style, consider the Bose QuietComfort Bluetooth Headphones. Known for their superb noise-cancellation, these headphones are perfect for various settings, from workouts to long flights. Additionally, Beats Solo 4 headphones are already seeing discounts ahead of the sale.

The Oura Ring 4, favored by celebrities like Jennifer Aniston and Kim Kardashian, tracks health metrics while resembling chic jewelry. This wearable tech is frequently on sale during Prime Day, making it a smart buy.

Don’t overlook menswear; Jackie is excited to find stylish clothing options for her husband. Brands like Hanes are increasingly popular on Amazon, offering great deals.

Nourish your skin with Nécessaire The Body Wash, filled with beneficial ingredients like niacinamide and vitamins. This body wash has received endorsements from celebrities and is often discounted during Prime Day.

Protecting your skin is crucial, and Supergoop! Unseen Sunscreen SPF 50 is a top-rated option. Elana swears by it, stating, “It doubles as a primer, is weightless, and is invisible, making it easy to reapply throughout the day.”

Hannah recommends keeping an eye on affordable accessories like the JW Pei Harlee Shoulder Bag, which is likely to be even cheaper on Prime Day.

What to Skip During Prime Day

While Prime Day offers numerous deals, some items may not be worth purchasing:

Although we love Amazon Kindles, these e-readers often go on sale throughout the year, so there’s no rush to buy one during Prime Day.

Items like the LifeStraw Personal Water Filter might be discounted, but do you really want to think about emergency situations while summer is in full swing?

Prime Day FAQs

When is Prime Day 2025?

This year, Prime Day will span four days, starting on July 8 at 12:01 a.m. PT and concluding on July 11 at 11:59 p.m. PT.

Do You Need a Prime Membership?

Yes, Prime Day is an exclusive sale for Amazon Prime members. However, you can sign up for a 30-day free trial to access these amazing deals.

What Deals Should You Watch For?

Prime Day is an excellent time to save on popular brands like Levi’s and Ray-Bans, as well as to restock your favorite beauty and skincare products.

When is Amazon’s Next Prime Day?

Typically, Prime Day occurs in July each year. While dates for Prime Day 2026 are not yet confirmed, anticipate mid-July for the next big event. Also, keep an eye out for Amazon’s Prime Big Deal Days in October for pre-Black Friday discounts!

Stay tuned to Page Six Style for all the latest news and updates on Prime Day sales!