A few days ago, a report surfaced detailing how Apple is modifying its iPhone release schedule. Recent updates have clarified that the timeline is different from earlier assumptions: notably, there will be no base model iPhone 18 launching next year. Instead, Apple plans to debut the base model iPhone in conjunction with the latest Galaxy phones earlier in the year.
Initially, it was believed that the iPhone 18 would make its grand entrance alongside the Samsung Galaxy S26 lineup in early 2026, just months after the release of the iPhone 17. However, a detailed new report has clarified that the base model of the iPhone 18 is now scheduled for release in early 2027. Meanwhile, the more advanced models, including the iPhone 18 Air, Pro, and Pro Max, are expected to launch on time, likely in September 2026.
In an exciting development, the much-anticipated foldable iPhone is also set to release alongside the iPhone 18, positioned as an upgrade from the Pro Max models. This addition is part of Apple’s strategy to enhance its appeal in the competitive smartphone market.
The report suggests that Apple believes this new release strategy will boost iPhone sales. However, opinions on this approach vary among consumers. A poll indicates that:
15.12% think it should help iPhone sales.45.93% believe it won’t change much.38.95% feel it will actively hurt iPhone sales.Critics argue that it would have been more beneficial for Apple to release the base model first, allowing consumers to upgrade to the latest iPhone and then consider the Pro model a few months later. With this new schedule, many consumers may have access to the premium models before the base version is released, potentially leading to missed sales opportunities for the entry-level devices.
Notably, the budget iPhone line will remain unaffected by these changes. The iPhone 17e is expected to launch around the same time as its predecessor did this year. Currently, Apple’s biggest competitor, Samsung, has no plans to alter its release schedule. The Galaxy S26 phones are set to launch together early next year, followed by the Galaxy Z Flip 8 and Galaxy Z Fold 8 a few months later.
As Apple navigates these changes in its release strategy, it remains to be seen how these adjustments will impact its market position and consumer buying behavior. Will this new approach enhance the iPhone's sales, or will it backfire? Only time will tell.
