Apple has announced a significant change to its iPhone 18 release schedule, delaying the base model to 2027 while the Pro versions will debut in September 2026. This strategic shift aims to boost iPhone sales but raises questions about consumer behavior.
Apple is set to revolutionize its iPhone release strategy by introducing a staggered launch schedule. Starting with the iPhone 18 in 2026, Pro models will debut in the fall, while standard models will follow in spring 2027. This shift could pave the way for exciting new designs, including a foldable iPhone!