In an unexpected turn of events, Apple's online store in the U.S. recently listed a pack of four AirTags for just $29, which is astonishingly the same price as a single AirTag. This pricing discrepancy has raised eyebrows and is widely believed to be a pricing error. As it stands, there is uncertainty regarding whether any of the orders placed at this discounted price will actually be fulfilled.
As customers rushed to take advantage of this incredible deal, delivery estimates for the AirTag four-pack have already begun to slip into late November to early December. This surge in demand suggests that many buyers are eager to capitalize on what may be a fleeting opportunity. It's worth noting that while this pricing error has captivated U.S. customers, Apple has not offered similar discounts on the AirTag four-pack in any other countries that we checked, indicating the likelihood of a localized error.
In related news, tech analyst Mark Gurman from Bloomberg mentioned that Apple had plans to introduce an AirTag 2 around mid-2025, but those plans have yet to materialize. The current model of the AirTag was officially released in April 2021 and has been a popular choice for users looking to track personal items.
For those who may be unfamiliar, the AirTag is a Bluetooth tracking accessory designed to help users keep track of their belongings, such as backpacks and keys. Once attached, these items can be easily located using the Find My app, accessible across various Apple devices including the iPhone, iPad, Mac, Apple Watch, and even through iCloud.com. This functionality places the AirTag in competition with similar item trackers from brands like Tile, Samsung, Chipolo, and Pebblebee.
As of the latest update, Apple has reverted the price of the AirTag four-pack back to its regular price of $99. The situation remains fluid, and it is still uncertain whether any of the orders placed at the erroneous price of $29 will be honored. Some customers have reported that their order statuses now reflect the corrected price of $99.
According to Apple's U.S. sales policy, the company reserves the right to adjust prices for products sold at the Apple Store at any time. This policy also states that Apple may correct unintentional pricing errors and has the authority to refuse or cancel any order, as well as limit the quantity of orders placed. Such terms highlight the importance of being aware of the policies in place when shopping online.
As the situation develops, customers and tech enthusiasts alike will be watching closely to see how Apple addresses this unexpected pricing error and its implications for the future of the AirTag product line.
