As the sun dipped below the horizon, casting a golden hue over the desert landscape, the energy backstage at Coachella 2025 was nothing short of electric. The excitement was palpable as XG prepared to take the stage for the second weekend of this iconic music festival. Fans eagerly anticipated their performance of crowd favorites such as “WOKE UP,” a single released in early 2024, and “IS THIS LOVE,” featured on their mini album AWE, which notably secured them a spot on the Billboard 200.
XG made a stunning entrance in vivid red flame-shaped halter tops paired with marbled wide-leg pants, showcasing a bold and dynamic aesthetic. Their makeup was equally striking, featuring crimson eyeliner, electric hair streaks, and colorful face gems, all contributing to a visually captivating look. Midway through their set, the group underwent a dramatic transformation. Jurin, Chisa, Hinata, Juria, Cocona, Maya, and Harvey re-emerged in pastel pink corseted tops designed to mimic muscle contours, flared pants adorned with grommets, and lace-up gloves that injected a futuristic vibe into their performance.
Juria expressed the group's philosophy for 2025, stating, “Our slogan is ‘Do or Die! HESONOO!’ 🐍❤️🔥😤💪🏻⤴️ Just like a snake sheds its skin, our LOOK 1 outfits incorporate a snakeskin pattern 🐍🐍🐍.” She elaborated on their Week 2 ensemble, highlighting the fiery red that symbolizes passion and intensity, stating, “This fiery red bursts with passion ❤️🔥, drive ❤️🔥, and an intense edge ❤️🔥, radiating unstoppable energy!”
Maya shared her enthusiasm for their footwear, noting, “The shoes we wore for Week 2 Coachella were from GROUNDS!!! I loved how they completed the red outfit for section 1. The clear, red part at the bottom adds a unique flair that enhances the entire ensemble.”
Harvey highlighted the collaborative nature of their preparation, stating, “We work closely with our head stylist to ensure our hair and makeup align with our outfits and performance concepts. Hair and makeup are crucial in expressing our music, and we pay meticulous attention to every detail.”
Hinata emphasized the importance of hair and makeup in portraying their identity, stating, “On this day, I opted for a psycho makeup look with splattered blood to leave a strong impression. We debated between blue or red contact lenses, ultimately choosing red to enhance the intensity.”
Jurin echoed the sentiment of transformation, saying, “We enjoy challenging ourselves with different looks, which is essential to XG's identity. For this performance, I decided on pink and red makeup to match the human flesh costume, adding sparkle to make my eyes stand out on stage!”
Cocona shared her creative process, noting, “For my look, I aimed for a SKIN BALD aesthetic, inspired by blood. This theme harmonized with our red snakeskin costumes.” She praised her makeup stylist for their incredible work, highlighting the importance of their entire team in refining XG's branding.
Chisa described the personal significance of their nails, saying, “Each of us has our own unique style, and our nails symbolize our emotions. For Coachella, we chose designs that stand out on stage, boosting our motivation significantly.”
Excitement filled the air as Maya recalled the moment they prepared to hit the stage, “Heading to Coachella, I felt an amazing blend of excitement and nerves that I will never forget!” The group engages in a ritual known as the HESONOO team circle before performances, which fosters unity and camaraderie among the members.
Juria reflected on their post-performance feelings, stating, “We share hugs and express our gratitude to one another, creating precious memories together.”
XG's exhilarating performances resonate deeply with their audience and each other. Jurin encapsulated the experience, saying, “Performing live is an emotional journey for us, where we connect with ALPHAZ through our music. Every performance is a unique adventure, and we treasure each moment.”
With their innovative style and electrifying performances, XG continues to push the boundaries, solidifying their place in the music industry and leaving fans eagerly anticipating what comes next.
