It’s that magical time of year again: the lights are twinkling, the cocoa is flowing, and your shopping list is getting longer by the minute. If you find yourself Googling “presents for dad who hates everything,” you’re not alone. Fortunately, there’s a new trending edit that will make your holiday shopping a breeze: the Google Holiday 100. This exclusive list highlights what to buy ahead of Christmas based on actual search trends from shoppers just like you.
The search engine’s strategy team has meticulously crunched the clicks, tracked the trends, and unwrapped the data to compile the Top 100 Gifts for 2025. This curated list is designed to simplify your gift-giving experience, whether you’re shopping for a Gen Z techie, a TikTok-loving teen, your minimalist sister-in-law, or that one coworker you drew for Secret Santa (again). With this guide, you can effortlessly find gifts that make it look like you truly planned ahead.
Sagal Mohammed, the commerce editorial and creative lead at Google, exclusively shared with Post Wanted that this year’s list is rich with gifts that promote nesting and restorative moments. “We’re seeing a significant increase in items focused on personal well-being,” she noted. From sophisticated beauty products ideal for at-home rituals to cozy home gifts like high-quality espresso cups, aromatherapy diffusers, and elevated cookware sets, there’s something for everyone.
The Google Holiday 100 list features a plethora of crowd-pleasing items, including jaw-dropping gadgets, viral beauty buys, and the hottest toys that your kids are already clamoring for. This collection is brimming with gifts that reduce the guesswork of shopping—no need to camp outside a store at 5 a.m. to snag these treasures!
What makes this list even more special? Every item has earned its spot by being among the most-searched, most-loved, and most-wanted gifts of the season. Here at Post Wanted, we’re committed to keeping you updated on the latest trends, and we proudly stand behind these favorites for your upcoming purchases. Additionally, many of these products have been reviewed by our readers, ensuring quality choices for your holiday shopping.
Ready to dive into the Google Holiday 100? Click below to jump to your desired category: Accessories | Apparel | Beauty | Electronics | Health & Wellness | Home & Garden | Toys & Games
Warby Parker Elio Sunglasses are not just for summer; they are trending year-round. Searches for “unisex sunglasses” reached an all-time high this year in the U.S., with Warby Parker remaining a top choice on shoppers’ wish lists. These stylish sunglasses make a great gift for yourself or anyone special on your list.
The SKIMS Soft Lounge Sleep Set is a hot item this season. After reviewing SKIMS, it’s no surprise that searches for “SKIMS sleep” have doubled this year in the U.S. This cozy and stylish sleepwear set is perfect for anyone looking to enhance their loungewear collection.
Glossier You Eau de Parfum is a must-have for beauty enthusiasts. After reviewing Glossier's product line, this perfume stands out with its captivating scent notes of sparkling pink pepper, iris, ambrette, and ambrox. The “Glossier eau de parfum” search term has become a breakout this year, and it’s an affordable option under $100.
Introducing the Nintendo Switch 2 + Mario Kart World Bundle, the hottest tech launch of the year. Searches for the “Switch 2” have peaked this year, making this bundle a fantastic value for gamers of all ages.
The Oura Ring 4 Ceramic is a chic and sought-after fitness accessory. With a sleek ceramic design, this smart ring has seen a significant uptick in searches, emphasizing the growing popularity of health-focused gadgets.
For cooking enthusiasts, the Our Place Cookware Duo is a top trending choice. Searches for “Our Place cookware” have soared this year, making it a must-have for anyone looking to elevate their culinary experience.
Last but not least, the LEGO Willy Wonka & The Chocolate Factory Building Set is one of the most-anticipated gifts this season. With searches for “LEGO Willy Wonka” reaching an all-time high, this building set is sure to be a hit under the tree.
At Post Wanted, we pride ourselves on bringing you the latest trends and insights to help you make informed shopping decisions this holiday season. Trust our recommendations to find the best gifts for everyone on your list!
