In an exciting development for the fashion and media landscape, Teen Vogue is officially merging with Vogue.com. This transition is part of a broader strategy aimed at enhancing the Vogue ecosystem. While Teen Vogue will retain its unique editorial identity and mission, being part of the Vogue umbrella aims to create a more cohesive and unified reading experience for audiences across both titles.
Chloe Malle, who was appointed as Vogue’s head of editorial content in September, will now take the reins of Teen Vogue. Malle expressed her commitment to the publication, stating, “I remember when Teen Vogue launched; I read every page on the bus home from cross-country practice. I loved it then and I love and respect it now and am committed to continuing and supporting its point of view and sensibility.” This leadership change comes as current Editor-in-Chief Versha Sharma prepares to leave the company.
Teen Vogue is set to concentrate its content on themes that resonate with today’s youth, such as career development, cultural leadership, and other critical issues. According to recent reports, young readers are propelling the digital growth of Teen Vogue, now accounting for over half of its social media followers and YouTube audience. This demographic shift highlights the importance of addressing the interests and needs of younger generations in a rapidly evolving media landscape.
Teen Vogue is not just about fashion; it's also committed to empowering young individuals through various initiatives. Programs such as the Vogue Fashion Summer School, which invites teens to New York for a two-week pre-college experience, and the annual Teen Vogue Summit are designed to foster career-focused discussions and opportunities. These initiatives have been instrumental in raising awareness and recognition among the younger audience, aligning with Teen Vogue’s mission to provide valuable resources and insights.
Anna Wintour, the global chief content officer for Condé Nast and global editorial director of Vogue, expressed enthusiasm regarding Teen Vogue’s integration into the Vogue platform. “As the media industry changes so quickly, we are thrilled to have Teen Vogue join the Vogue platform, allowing its content to reach a larger audience and inspire young people globally,” she stated. Wintour also acknowledged Sharma’s impactful leadership during her tenure, noting her contributions to the Teen Vogue Summit and the publication's evolution.
The transition of Teen Vogue to Vogue.com follows a similar move by Vogue Business, creating a streamlined experience for readers. By consolidating these three titles onto one platform, the goal is to provide enhanced accessibility to content. Vogue Business members will enjoy exclusive access to all articles, as well as Vogue Runway and a new members' hub, further enriching the reader experience.
With this new chapter comes the promise of full resources and increased scale across all Vogue titles, providing greater visibility for advertisers and partners. Malle shared her excitement about the future, stating, “In our increasingly fragmented media landscape, making all Vogue—Teen Vogue and Vogue Business—accessible in one place sets us up for growth.” This strategic move not only positions Teen Vogue for success but also reaffirms its commitment to empowering the next generation of readers through relevant and engaging content.
