In a much-anticipated annual release, Google has unveiled the 2025 edition of its Holiday 100 gift guide, showcasing the most sought-after gifts based on the year's biggest search trends. This year's list features a captivating mix of the latest tech gadgets, apparel, home essentials, beauty products, and toys. Notably, the adorable Labubus dolls made the cut, highlighting their growing popularity among shoppers.
Google compiles its Holiday 100 list by meticulously analyzing U.S. search data collected from May through September. With over 1 billion shopping-related searches conducted daily, the tech giant has access to a vast pool of data that informs its selections. This year, standout items include the highly anticipated Nintendo Switch 2, the innovative Ninja Creami Swirl, and the sleek Google Pixel Watch 4.
As a Senior Shopping Reporter at Mashable, I’ve delved into trends and products that resonate with consumers. Below, I've curated a list of ten standout gifts from Google’s Holiday 100, ranging in price from $28 to $1,300. Whether you're preparing for the holiday season or hunting for the perfect Black Friday deal, these picks are sure to inspire your wishlist.
The much-anticipated successor to Nintendo's bestselling console launched in May, quickly selling out and sparking a surge in Switch 2 searches. While it’s now more widely available, expect demand to spike as the holiday season approaches.
The Ninja Creami Swirl - $331.10 at AmazonWith search interest peaking this year, the Ninja Creami Swirl has garnered attention for its impressive ability to create delicious frozen treats. Our review confirms that this countertop ice cream maker lives up to the hype, featuring a new soft-serve dispensing function.
A Smart Ring - $349 at AmazonFashion-forward and functional, the Oura Ring 4 has become a top choice among fitness enthusiasts. Its sleek design, comfort, and enhanced accuracy make it a must-have for anyone interested in tracking their health.
The Google Pixel Watch 4 - $349.99 at WalmartGenerating buzz even before its release in October, the Google Pixel Watch 4 is praised for its bright display and customizable workout features. If you're looking to upgrade your smartwatch, this model is worth considering.
A Red Light Mask - $349 at AmazonRed light therapy has taken 2025 by storm, and the Shark CryoGlow mask stands out for its combination of blue and infrared lights. This unique device not only helps reduce acne and wrinkles but also features built-in chill pads for under-eye puffiness.
A Styling Wand - $249.99 at WalmartAs interest in styling tools continues to rise, the Shark FlexStyle has emerged as a top contender. With its affordable price and limited-edition color options, it offers a stylish alternative to more expensive devices.
A Photo Printer - $99 at AmazonWith a notable 65% increase in searches, photo printers are back in demand. The Canon Ivy 2 stands out for its portability and user-friendly app, delivering superb photo quality for on-the-go printing.
A Home Projector - $962.59 at AmazonAs movie theater attendance declines, home projectors are becoming increasingly popular. The LG CineBeam Q can project images up to 120 inches wide, making it an enticing alternative to traditional TVs.
The Lego Willy Wonka Set - $219.99 at Lego.comWith the recent release of the Lego Willy Wonka set inspired by the classic film, this collectible has captured the imaginations of fans. The set includes 2,025 pieces, featuring a mini-figurine of Gene Wilder.
A Labubu - $27.99 at AmazonThese quirky, furry dolls have taken social media by storm, becoming a viral sensation in 2025. Perfect for adding a touch of whimsy to any collection, Labubu dolls are a great gift for the younger generation and a fun addition to the backpack charm trend.
If you’re curious to explore the complete list of Google's Holiday 100 for 2025, simply visit the Shopping tab on Google Search or navigate to g.co/holiday100 for more details. Happy shopping!
