Cinemas worldwide are taking a strong stance against disruptive behavior spurred by a viral TikTok trend related to the recently released A Minecraft Movie. This trend encourages audiences to cheer, throw popcorn, and shout during screenings, particularly during a memorable scene featuring Jack Black exclaiming “Chicken jockey!” upon the appearance of a baby zombie riding a chicken. As footage of these disruptions circulates on social media, cinemas are stepping up to ensure a pleasant viewing experience for all patrons.
In response to the growing chaos, several cinemas across the UK have issued warnings to their audience members. Notable establishments, such as Cineworld in Witney, the Radway in Sidmouth, and the Reel in Fareham, have made it clear that any form of disruptive behavior will not be tolerated. For instance, Witney Cineworld has stated that “Any form of antisocial behaviour, especially anything that may disturb other guests such as loud screaming, clapping, and shouting will not be tolerated. Anyone who is found to be acting in this manner will be removed from the screening and not entitled to a refund.”
The Radway cinema echoed this sentiment on its social media platforms, warning, “Anyone found taking part in the current social media trend involving A Minecraft Movie will be removed from the cinema. We wish for our customers to enjoy the experience they have paid for.” Such measures reflect a growing concern among cinema operators about maintaining a respectful environment for all viewers.
In the United States, the Township Theatre in Washington, New Jersey, has taken further action by banning unaccompanied minors from attending showings of A Minecraft Movie. This decision follows what the theatre described as an “unfortunate situation” involving disruptive behavior, including vandalism, from large groups of unsupervised boys. In a statement, the theatre announced, “Moving forward: Any minors wishing to see The Minecraft Movie MUST be accompanied by a parent or responsible adult. Unaccompanied groups of boys will not be admitted.”
The theatre also encouraged parents to discuss the incidents with their children, emphasizing the importance of respectful behavior in public spaces. Such preventive measures highlight the increasing challenges cinemas face in maintaining order amid viral trends that promote chaos.
Despite the challenges posed by the TikTok trend, A Minecraft Movie has achieved remarkable success at the box office. It has recorded the highest opening weekend for a video game adaptation in North America, grossing approximately $314 million globally. Initially, there were concerns among hardcore Minecraft fans due to a poorly received trailer, but the film has garnered overwhelming enthusiasm from younger audiences, contributing to its box office triumph.
As cinemas continue to navigate the complexities of social media influence and audience behavior, it remains to be seen how these trends will evolve. For now, cinema operators are committed to ensuring that all viewers can enjoy their film experience without disturbances. TikTok has been contacted for comment regarding this situation.
