Apple is celebrating a remarkable month for its Apple TV+ streaming service, as the much-anticipated season two of Severance has emerged as a genuine hit, alongside Seth Rogen’s comedic series The Studio, which has captured the attention of Hollywood. However, this success comes at a critical juncture for the company and the broader economy, particularly with the implications of President Trump’s tariff plan potentially impacting Apple’s financial performance if it remains in effect for an extended period.
In light of this unique situation, Apple is strategically leveraging the current buzz surrounding its Apple TV+ streaming service to drive subscriptions. The company aims to capitalize on the excitement generated by its original programming while simultaneously securing a steady revenue stream from recurring services. Beginning today, Apple is offering an enticing promotion: three months of Apple TV+ for just $2.99 per month. This discounted rate is a significant reduction from the standard price of $9.99 and presents a much better value compared to the current seven-day free trial option. Additionally, Apple provides some customers who purchase Macs and iPhones with three complimentary months of the service.
This promotion is set to remain valid until April 24, allowing both new and returning customers to take advantage of this limited-time offer.
Apple TV+ has adopted a distinctive approach compared to other streaming platforms, focusing on premium original content rather than relying on franchise or library intellectual property. This strategy sets Apple apart in a crowded market, as it remains the last major streaming service without an advertising tier. While competitors like Peacock, Max, and Paramount+ have expanded their offerings to include significant sporting events, Apple has chosen a more targeted sports strategy. The company has secured a modest partnership with Major League Baseball, broadcasting Friday evening games, and has also inked an exclusive global deal with Major League Soccer for its games.
As a part of its broader strategy, Apple has prioritized its services business, which encompasses Apple TV+, alongside other offerings like Apple Music and Apple News. In a landscape that is becoming increasingly influenced by tariffs, this services segment is likely to grow in importance for the company. By enhancing the value of Apple TV+ and driving subscriptions, Apple is positioning itself to navigate these economic challenges effectively while continuing to innovate in the streaming space.
