WhatsApp is rolling out a new anti-spam feature designed to curb the activities of high-volume senders and spammers. According to a report by TechCrunch, this new trial, initiated on Friday, aims to limit the number of messages that accounts can send without receiving a reply from the recipient. This innovative approach could significantly enhance user experience by reducing unwanted messages.
The current experiment by WhatsApp involves testing various limits on how many messages can be sent by an account before a response is received. The goal is to pinpoint a specific number that effectively targets spammers and businesses that engage in excessive messaging. As part of this initiative, all messages sent by both individuals and businesses will count toward this cap, including multiple unread messages sent to the same recipient.
In an interesting twist, if the recipient replies to a message, those messages will be removed from the monthly tally of sent messages. This means that engagement from the recipient can help mitigate the impact of the messaging cap. WhatsApp has indicated that users nearing this limit will receive a warning, ensuring they are aware of their messaging activity.
WhatsApp has reassured users that the average individual user is unlikely to encounter these limits. Typically, it's considered good etiquette not to bombard someone with messages if they haven't responded. Hence, this test appears to be primarily aimed at addressing the concerns posed by businesses and spammers who may misuse the platform for unsolicited communications.
The company plans to roll out this anti-spam feature in multiple countries over the coming weeks. This strategic move reflects WhatsApp's commitment to creating a more pleasant messaging environment for all users by effectively managing the influx of unwanted messages.
