On Thursday, Google officially announced the launch of its new experimental app, Doppl, designed to revolutionize the way users visualize outfits. Available for both iOS and Android platforms in the U.S., Doppl leverages the power of artificial intelligence to help users virtually try on various outfits using a digital representation of themselves.
The functionality of Doppl begins with users uploading a full-body photo of themselves. This image serves as the basis for creating a virtual version of the user. Subsequently, users can select outfits by uploading photos or screenshots of clothing they encounter, whether it's from a thrift store, a friend's wardrobe, or even images seen while scrolling through social media platforms.
Once an outfit is chosen, Doppl utilizes advanced AI technology to generate an image of the user wearing the selected attire. This feature not only allows for static images but also converts them into AI-generated videos, providing a dynamic view of how the outfit would look in real-life scenarios. Users can save their favorite looks and easily browse through their virtual try-ons.
One of the standout features of Doppl is its ability to share your virtual looks with friends and family, making the outfit selection process more interactive and social. This new app builds on Google Shopping's previously launched features that enabled virtual try-ons, making the experience more accessible and engaging for users.
According to Google, the launch of Doppl aims to provide a fun and interactive way for users to explore their personal style. By offering this functionality in a standalone app, Google hopes to gather valuable data on user interactions with virtual try-on technology, which could inform future developments in this space. While previous attempts at virtual try-ons showcased clothing on diverse models, Doppl allows users to visualize outfits on an animated version of their own bodies, enhancing personalization.
As an experimental launch, Doppl is still in its early stages, and Google has acknowledged that it might not always deliver perfect results. Users may notice discrepancies in fit, appearance, and clothing details. "We hope Doppl helps you explore your style in new and exciting ways," Google stated in a blog post regarding the app's launch.
At this time, it remains uncertain when or if Google plans to expand Doppl's availability to additional regions, making this a unique opportunity for U.S. users to experience the potential of AI-driven virtual outfit try-ons.
