In response to the significant criticism regarding the limited specifications of its Galaxy S24 lineup, Samsung has made a bold move by establishing 12GB RAM as the standard across all models in the upcoming Galaxy S25 series. This decision comes after feedback from consumers and tech enthusiasts alike, who have voiced concerns over the performance capabilities of the previous generation.
While the Galaxy S25 lineup will feature 12GB RAM, the Galaxy S25 Ultra stands out by offering 16GB RAM. However, this model will be exclusive to specific markets, including Korea, China, and Taiwan. The introduction of higher RAM configurations reflects Samsung's commitment to accommodating the growing demands of on-device AI applications, which require more memory to function efficiently.
As the adoption of on-device AI continues to surge, experts predict that Samsung will further enhance its specifications by introducing a 16GB RAM upgrade across the entire Galaxy S26 family in 2026. According to Macquarie Research, this move is not only anticipated but strategically necessary for Samsung to remain competitive against its Chinese rivals, who have aggressively equipped their devices with top-tier hardware.
The anticipated 16GB RAM upgrade on all Galaxy S26 models will significantly improve multitasking capabilities. Even the base model will be better equipped to support a wider array of on-device AI features, allowing users to seamlessly run multiple applications in the background. This enhancement is expected to give Samsung a competitive edge, especially when compared to Apple’s offerings.
In contrast, research indicates that Apple is likely to maintain a 12GB RAM limit for its iPhone models, including the upcoming iPhone 17 series. Although there are expectations for an upgrade to 12GB for the iPhone 18 lineup, the base model may still retain only 8GB of RAM. This discrepancy in memory specifications could position the Galaxy S26 family favorably in the market, particularly in terms of multitasking performance.
The growing influence of generative AI has prompted leading technology companies like Samsung and Apple to take a more serious approach to the hardware specifications of their devices. The anticipated RAM increase for the Galaxy S26 series is likely to enhance user experience and could significantly boost sales in the coming quarters as consumers seek devices that can handle advanced AI functionalities.
As Samsung gears up for the launch of its Galaxy S25 and S26 models, the strategic focus on RAM upgrades reflects a broader trend in the tech industry. By prioritizing high-performance specifications, Samsung aims to meet the evolving needs of consumers and stand out in a competitive market landscape. The upcoming changes are not just about numbers; they signify a pivotal shift towards enhancing user experience through better multitasking and AI capabilities.
