Samsung is gearing up to showcase its latest innovations at the much-anticipated Galaxy Unpacked event, scheduled for tomorrow, July 9th, 2025. This event is expected to highlight a range of new devices, including the highly awaited Galaxy Z Fold 7 and Z Flip 7 smartphones, as well as the newly redesigned Galaxy Watch 8 series smartwatches. Taking place in New York City, the event will kick off at 10 AM ET / 7 AM PT / 4 PM CET, and technology enthusiasts can look forward to comprehensive hands-on coverage and analysis right here.
With just one day remaining until the official launch, intriguing leaks have surfaced, providing additional insights and images of the forthcoming devices. Renowned leaker Roland Quandt has shared a series of posts on Bluesky, unveiling a plethora of marketing materials that indicate Samsung may be discontinuing support for the S Pen on the newly designed Z Fold 7. This revelation complements an earlier leak from Quandt, which detailed the specifications for the Galaxy Z Fold 7, Z Flip 7, and Z Flip 7 FE.
The leaked marketing materials shine a spotlight on the Z Fold 7’s sleek profile, measuring just 4.2mm when unfolded and weighing 215 grams—described as “less than a large bar of chocolate.” Additionally, the Z Flip 7 is reported to have an unfolded width of 6.5mm, comparable to that of a pencil. This focus on slim design and portability underscores Samsung's commitment to developing user-friendly foldable devices.
As we approach the official unveiling, more details have emerged regarding the core specifications of the Galaxy Z Fold 7, Z Flip 7, and the new Z Flip 7 FE. These insights come from WinFuture's Roland Quandt, who claims to have accessed official promotional materials from Samsung. The information shared raises questions about the future of folding phones in a competitive market.
Interestingly, while foldable phones generate significant curiosity among consumers, actual sales figures tell a different story. Many people express interest in acquiring a folding phone but often opt for a traditional slab-style phone instead. This sentiment aligns with sales statistics indicating that there are significantly more curious potential buyers than actual purchasers of folding devices. Samsung aims to change this narrative and is poised to make a substantial impact at its Unpacked event.
Despite numerous attempts to capture consumer interest, Samsung faces challenges in the foldable market. The company has been promoting foldables for nearly a decade, with limited success. While brands like Motorola have seen substantial growth—reportedly a 253 percent increase in foldable market share year-over-year in 2024—overall, the foldable segment remains a small fraction of the smartphone market, accounting for just 1.5 percent in 2024 according to TrendForce. In the United States, despite being the pioneer in the folding phone arena, Samsung has struggled to make a significant impact with multiple iterations of its foldable devices.
As we prepare for the Galaxy Unpacked event, the excitement surrounding Samsung's new offerings continues to build. With a focus on innovation and design, the upcoming devices may just be what the market needs to elevate foldable phones to new heights.
