It has been nearly two years since the release of a Nothing Phone in the United States, aside from some confusing "beta" programs. However, this is set to change with the anticipated launch of the Nothing Phone (3), as confirmed by the company's founder, Carl Pei. The previous model, the Nothing Phone (2), marked the first smartphone from this innovative brand to be widely available in the US market when it debuted in 2023.
Despite experiencing significant growth over the last two years, Nothing has not officially launched any of its other smartphones, including the Phone (2a) and Phone (3a) series, in the US. Instead, these models, along with devices from their CMF sub-brand, have only been accessible to US customers through a limited "beta program." This approach restricts sales to Nothing's official website and compromises US cellular band support, making it a less than ideal experience for consumers eager to try out the brand's solid offerings.
In a recent post on Twitter/X, Carl Pei responded to a fan's inquiry, stating that the Nothing Phone (3) is “100%” coming to the United States. This announcement is not entirely surprising, given that the Nothing Phone (2) was successfully sold across the US. However, it is a welcome confirmation for fans after a series of smartphone launches that left US consumers in wait. While Pei's tweet does not explicitly mention that the device will be sold outside of a beta program, the context suggests this is the most likely scenario.
The Nothing Phone (3) is expected to launch sometime in the third quarter of 2025, with a potential debut as early as July. This upcoming release signals a significant step forward for the brand, as it aims to provide a more comprehensive and satisfying experience for US customers. Furthermore, the launch of the Nothing Phone (3) is anticipated to be a "first step" toward an AI-powered platform, indicating the company's commitment to innovation and advancement.
The return of the Nothing Phone to the US market with the upcoming Phone (3) is generating excitement among tech enthusiasts and consumers alike. With the promise of a broader availability beyond the beta program and the potential for cutting-edge features, this launch could redefine the brand's presence in the highly competitive smartphone landscape.