To tackle the escalating issue of spam on WhatsApp, Meta has announced that it will be testing a monthly cap on the number of messages users can send to individuals who haven't responded. This significant change aims to enhance user experience by reducing unwanted messages and is set to be a game-changer for the platform.
According to a report by TechCrunch, Meta confirmed that both users and businesses will be subject to this new monthly limit on messages sent to non-responsive contacts. The policy stipulates that every message sent counts against the cap, unless the recipient replies. For example, if you connect with someone at a conference and send them three messages, all three will count towards your monthly limit.
While Meta has not disclosed the specific number of messages that will be allowed under this new scheme, the company emphasized that the change is primarily aimed at preventing spammers from bombarding users with unsolicited messages. Regular users are expected to be minimally impacted by this adjustment.
Meta has not provided specific details about the locations where this testing will occur. However, they have stated that the feature will be rolled out in multiple countries in the coming weeks. This global approach reflects Meta's commitment to improving user experience across its platforms.
This initiative is not Meta's first attempt to address the persistent spam issue on WhatsApp, which boasts over 3 billion users. In recent years, the company has implemented various features and safeguards aimed at curbing political and commercial spam. Unfortunately, many of these measures have had limited success, as spammers often find ways to circumvent restrictions.
As WhatsApp prepares to roll out the much-anticipated username support, which will allow users to connect without sharing phone numbers, concerns about spam could potentially rise. This new feature could open up more channels for unwanted messages, making Meta's latest strategy even more crucial. While no release date has been announced, there are reports of a handle reservation screen being developed for Android, with similar code also appearing in the iOS beta this week.
In summary, Meta's introduction of a monthly message cap on WhatsApp is a proactive step aimed at reducing spam and enhancing user experience. As the company continues to innovate and implement new features, users can look forward to a safer and more enjoyable messaging environment.
