On Wednesday, Meta announced the launch of exciting new video editing capabilities within its Meta AI platform. These enhancements allow users to edit short videos effortlessly using preset AI prompts, enabling them to change costumes, locations, and styles with just a few clicks. This innovative move positions Meta to compete more effectively with rivals such as Google, which has been expanding its generative AI video tools, as well as other AI-powered editing platforms like Captions.
The newly rolled-out editing tools are accessible through the Meta AI app, the Meta.ai website, and Meta's Edits app, a competitor to CapCut, specifically in the United States. These features were reportedly inspired by Meta's Movie Gen AI models, although it remains unclear whether these models are directly utilized to support the editing functionalities. As it stands, users can select from 50 presets to edit a short 10-second video, enhancing their creative output with minimal effort.
Meta has designed these presets based on feedback gathered from content creators, ensuring that they are not only functional but also easy to integrate into the Edits app. The presets offer a variety of creative options, allowing users to apply effects such as a “vintage comic book style” to their videos, alter the lighting to mimic a rainy day, or even swap a subject's attire to a futuristic space cadet suit. This diverse range of presets fosters an engaging editing experience, enabling users to transform their videos into unique visual stories.
Once users have edited their videos, they can easily share their creations directly to Facebook and Instagram from within the Edits and Meta AI app. This seamless integration not only enhances the user experience but also encourages greater interaction and sharing among friends and followers on social media platforms.
Looking ahead, Meta has indicated that it plans to introduce even more customization options later this year, further empowering users to express their creativity. With these promising developments, Meta is solidifying its position in the competitive landscape of video editing and generative AI tools, ensuring that users have access to cutting-edge features that enhance their video content creation.
