As anticipation builds for the iPhone 17 lineup, expected to launch in approximately seven months, a flurry of rumors continues to circulate. The most recent insights come from Bloomberg's Mark Gurman, who shared intriguing details in his Power On newsletter over the weekend.
According to Gurman, Apple is planning to place a significant emphasis on the iPhone 17 Pro's improved video recording capabilities during its unveiling later this year. Although specific new features have not been disclosed, this shift marks a departure from previous years where the focus was more on the camera's photo-taking prowess.
Gurman highlighted Apple's strategic intent for the 2025 iPhone lineup: to encourage the vlogging community and other video creators to transition from standalone cameras to using the iPhone for more of their work. With this goal in mind, Apple is expected to heavily promote these enhanced video recording features when the new iPhones make their debut in September.
The iPhone 17 Pro models are rumored to feature a redesigned rear camera system. Alleged renders suggest that the device will sport a large rectangular camera bar with rounded corners on the back, incorporating three 48-megapixel rear cameras. This design change is poised to further enhance the device's photographic and video recording capabilities.
Over the years, Apple has introduced various video recording features in iPhones, such as Action mode for stabilization and Cinematic mode for shallow depth-of-field effects. The upcoming iPhone 17 Pro is expected to build upon these innovations, offering users even more advanced video recording options.
In addition to the buzz surrounding the iPhone 17 lineup, Gurman's newsletter also reiterated that Apple plans to launch its first foldable iPhone in 2026. This development is sure to capture the attention of tech enthusiasts and further solidify Apple's position as a leader in smartphone innovation.
Stay tuned for more updates as Apple prepares to unveil the highly anticipated iPhone 17 lineup, with its groundbreaking video recording capabilities and cutting-edge design.
