The Google Pixel 10 is proving to be one of the best smartphones released by Google to date, a sentiment echoed by many tech enthusiasts and industry experts alike. The company is experiencing significant success following its latest hardware launch, marking a notable shift in the competitive smartphone landscape. While the Pixel brand may still trail behind tech giants like Apple and Samsung, the recent sales figures indicate a promising future for Google's flagship device.
A recent report from Counterpoint Research highlights a staggering 28% increase in Google’s Pixel sales in the US during September 2025 compared to the same month in 2024. This surge has resulted in a record-setting single-month sales figure for the Pixel brand, which has been in the market for nearly a decade. Such impressive growth is especially noteworthy in an era where most mobile users tend to remain loyal to their chosen OEMs and operating systems.
The success of the Pixel 10 is largely attributed to its strong advertising campaign, which positions Google’s hardware as AI-first devices. This focus on artificial intelligence has resonated with consumers, further boosting sales. As Google carves out a niche for itself in the smartphone market, it appears that their gains are primarily coming at the expense of other high-end Android OEMs, rather than Apple.
According to Counterpoint, Google’s share of the premium smartphone market—specifically for devices priced over $600—has surged to 6.1% in September 2025, a significant increase from a mere 0.1% three years ago. This growth is indicative of the brand's rising popularity among consumers. Additionally, a comparison with T-Mobile's premium smartphone lineup reveals that Google's market share climbed to 7% over the same period, while Samsung experienced an 8% decline in its market share.
Verizon similarly reported a notable increase in its share of the premium smartphone market, achieving approximately 7% after starting at just 0.1% in 2022. In contrast, AT&T customers have been slower to adopt the Pixel brand, with only 2.3% of sales in the $600+ price range attributed to Google. While these figures may seem modest compared to Apple’s dominance, they represent a significant milestone for Google, showcasing real momentum amidst fierce competition, including the recently launched iPhone 17 series.
In conclusion, the Google Pixel 10 is making waves in the smartphone market, as evidenced by its impressive sales growth and increasing market share. With a strong emphasis on AI and innovative features, Google is positioning itself as a formidable player in the high-end smartphone segment. As the brand continues to evolve, it will be interesting to see how it competes against established giants like Apple and Samsung moving forward.
