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Google Halts AI 'Ask Photos' Feature Amid User Criticism

6/4/2025
Google has paused the rollout of its AI-powered 'Ask Photos' feature in Google Photos due to criticism over latency, quality, and user experience. A better version is set to launch soon, promising improved performance.
Google Halts AI 'Ask Photos' Feature Amid User Criticism
Google temporarily halts its 'Ask Photos' AI feature in Google Photos, citing user experience issues. A revamped version is on the way!

Google Pauses Rollout of AI-Powered “Ask Photos” Feature

In a recent announcement, Google has decided to pause the rollout of its AI-powered “Ask Photos” feature within Google Photos. This feature has been gradually expanding since last fall, but feedback has prompted the tech giant to reassess its approach. Jamie Aspinall, a product manager for Google Photos, shared insights on the platform X, emphasizing that “Ask Photos isn’t where it needs to be” due to three main factors: latency, quality, and user experience.

Understanding the Technology Behind "Ask Photos"

The “Ask Photos” feature utilizes Google’s “most capable” Gemini AI models. Specifically, it is a tailored version of these models designed exclusively for this feature. Aspinall noted that Google paused the feature’s rollout “at very small numbers while we address these issues.” He assured users that in approximately two weeks, a new and improved version would be released, aiming to restore the speed and recall that characterized the original search functionality.

Enhancements in Keyword Search

In conjunction with the pause of “Ask Photos,” Google also announced enhancements to keyword search within the Google Photos app. Users can now utilize quotes to find exact matches in filenames, camera models, captions, or text within photos. Additionally, searching without quotes allows for visual matches to be included, making it easier to locate specific images. This feature was first introduced in May 2024 at the I/O conference, designed to help users ask common-sense questions about their photos, such as recalling themes from past birthday parties or identifying visited national parks.

The Role of Gemini AI

Google highlighted that Gemini’s multimodal capabilities enable it to interpret the content of each photo accurately, including reading text present in the images. The “Ask Photos” feature aims to generate helpful responses while selecting relevant photos and videos to return to users. However, the current issues have led to the temporary halt in its rollout.

Google's History of Pausing AI Features

This is not the first time that Google has paused the rollout of an AI-driven feature. In the competitive landscape of AI development, Google has faced challenges with accuracy and user experience. For instance, shortly after introducing the “AI Overview” feature in Google Search last May, it was paused due to the dissemination of inaccurate and nonsensical answers on social media. Notable examples included the erroneous claim that Barack Obama was the first Muslim president of the United States and a bizarre recommendation to use glue on pizza to keep the cheese attached.

Moreover, in February, Google rolled out Gemini’s image-generation tool, only to pause it shortly after due to reports of historical inaccuracies, such as an AI-generated depiction of the U.S. Founding Fathers as people of color. Such incidents showcase the challenges tech companies face in the rapidly evolving world of artificial intelligence.

In summary, while the “Ask Photos” feature holds promise, Google is committed to enhancing its functionality and user experience before a full-scale rollout. Users can look forward to the upcoming updates that aim to refine the AI’s capabilities in image recognition and contextual understanding, ultimately enhancing their experience within Google Photos.

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