As summer draws to a close, anticipation builds for Apple's highly anticipated annual keynote event. This year, the spotlight is set to shine on the iPhone 17 lineup, alongside exciting announcements for new Apple Watches and other innovative products. Although Apple has yet to disclose the complete schedule for the rollout, the rhythm of iPhone launches has become as predictable as the changing seasons.
Rumors circulating in tech circles suggest that Apple will unveil its major fall product lineup on September 9. If history is any guide, this event will likely take place at the company’s renowned Cupertino campus, where the eagerly awaited iPhone 17 series will be revealed to the public. This year, Apple is rumored to make significant changes to its lineup by replacing the traditional Plus model with the ultra-slim iPhone 17 Air.
In addition to the iPhone 17 and iPhone 17 Pro, tech enthusiasts can also expect the debut of the Apple Watch Series 11 and potentially the Apple Watch Ultra 3. Other exciting announcements may include a new version of the AirPods Pro, an upgraded Apple TV 4K, and the long-awaited smart home hub, the HomePod 3.
While Apple has not officially confirmed the keynote's date yet, industry insiders such as Bloomberg's Mark Gurman and Forbes suggest that we may receive more information by Tuesday, August 26. This is also when invitations are expected to be sent out via email to select members of the press, marking the official countdown to the event.
Based on the timelines of previous iPhone generations, it is likely that pre-orders for the iPhone 17 will open just a few days after the keynote. Historically, Apple initiates pre-orders on the Friday following the announcement, with sales launching the Friday after that. Therefore, we can expect the iPhone 17 to be available for purchase on September 19.
Alongside the iPhone 17, the latest update, iOS 26, is also on the horizon. Last year, Apple rolled out iOS 18 on September 16, exactly one week after the keynote, and just four days before the launch of the iPhone 16 series. If Apple adheres to this pattern, we can expect iOS 26 to be available on either Monday, September 15, or Tuesday, September 16.
The countdown to Apple's iPhone 17 launch event is nearing its end, with only a few weeks remaining. To stay informed about the latest updates, how-tos, and reviews, be sure to follow Tom's Guide on Google News. Simply click the Follow button to keep our insights in your feeds and never miss an important update.
