Amazon has unveiled its latest innovation in the world of digital reading—the Kindle Colorsoft. This new device, featuring a high-contrast Colorsoft display and an impressive battery life lasting weeks, is available for just $249.99. Additionally, the Kindle Colorsoft Kids model, tailored specifically for young readers, comes equipped with a one-year subscription to Amazon Kids+, a kid-friendly cover, and essential parental controls for $269.99.
The new Kindle Colorsoft devices are designed with user comfort in mind, incorporating easy-on-the-eyes color displays that enhance the reading experience by bringing graphic novels, book covers, and images to life. This year has been remarkable for Kindle, with Prime Day sales for Kindle devices seeing a surge of nearly 40% year-over-year. Not only are customers investing in more Kindle devices, but they are also reading more, having consumed over 129 billion pages this year—a substantial increase from the previous year.
The 16 GB model of the Kindle Colorsoft, now available for $249.99, offers everything that customers love about Kindle, now in vibrant color. Key features include:
High-Contrast Colorsoft Display for an immersive reading experience. Fast Page Turns ensuring a seamless reading flow. Adjustable Warm Light to customize your reading ambiance. Weeks of Battery Life so you can read without frequent recharging. Access to an extensive eBook Store for browsing covers and graphic novels in color.Additionally, users can enjoy the capability to highlight text in various colors, including yellow, orange, blue, and pink, which can be easily filtered for later review. For those who prefer a darker reading background, the Page Color Feature is an excellent option, allowing users to invert the black text and white backgrounds of their books.
The introduction of the Kindle Colorsoft Kids marks a significant milestone, offering the first-ever Kindle designed specifically for young readers. On average, children spend about an hour each day reading on their Kindles, and kids who enjoy graphic novels and comics read 46% more than the average Kindle Kids reader. This device not only provides an illustrated cover but also includes:
One year of Amazon Kids+ for access to thousands of books and audiobooks. A two-year worry-free guarantee. Features like Vocabulary Builder and Word Wise to enhance literacy skills. Support for the OpenDyslexic font and Bluetooth connectivity for audiobooks.Parents can choose from two vibrant covers—Fantasy River or Starlight Reading—to personalize and protect their child’s Kindle. The Amazon Parent Dashboard allows for effective content management, enabling parents to review reading activity and set device bedtime limits.
This summer, Amazon plans to enrich the Amazon Kids+ library with even more titles. In addition to beloved series such as Diary of a Wimpy Kid and Keeper of the Lost Cities, the library will soon feature every graphic novel and chapter book from the Artemis Fowl series, over 30 books from the Big Nate series, more from the Percy Jackson collection, and the entire Storm Runner and Aru Shah series.
The Kindle Colorsoft with 16 GB of storage is available starting today at $249.99, and it includes three months of Kindle Unlimited. For those seeking even more features, the Kindle Colorsoft Signature Edition is available at $279.99, offering an auto-adjusting front light, wireless charging, and 32 GB of storage. The Kindle Colorsoft Kids is also available today for $269.99, including a year of Amazon Kids+ and a fun cover designed for children.
With these exciting new additions, Amazon is committed to enhancing the joy of reading in color, making graphic novels, book covers, illustrations, and more come alive for readers of all ages.
