According to Bloomberg’s Mark Gurman, Apple is not abandoning its ambitious plans for the Vision Pro mixed reality headset. Despite facing challenges, including disappointing sales figures, the tech giant is actively exploring the best path forward for this innovative product.
Gurman reports that Apple is currently developing two distinct models of the Vision Pro headset. One of the primary objectives is to address key consumer concerns regarding the device’s weight and its hefty $3,500 price tag. Reducing the weight and cost of the Vision Pro is no small feat, particularly in light of the ongoing complexities surrounding tariffs imposed during the Trump administration.
In addition to a lighter and more affordable Vision Pro, Apple is also reportedly working on a second model designed to enhance connectivity with users’ Mac computers. This new iteration aims to allow users to stream content directly to their headset while utilizing various enterprise applications. This feature is expected to significantly broaden the headset's appeal, making it a more versatile tool for both personal and professional use.
Ultimately, Gurman emphasizes that Apple CEO Tim Cook envisions a future where lightweight augmented reality glasses become a daily accessory for users. This goal reflects Apple's long-term strategy to seamlessly integrate augmented reality into everyday life, enhancing the way people interact with both digital and physical environments.
As Apple continues to innovate and refine the Vision Pro headset, the tech community remains eager to see how these developments will shape the future of mixed reality technology.
