Recent reports indicate that Apple is determined to launch its own smart glasses, codenamed N50, in a bid to outpace competitors like Meta. The company is rapidly developing these innovative wearable devices powered by advanced AI features. Despite the potential high costs associated with this project, Apple is committed to delivering a product that can compete effectively with Meta's popular Ray-Bans.
According to analyst Mark Gurman in his latest Power On newsletter, Apple’s smart glasses are still in the early developmental phase. The ultimate objective is to create augmented reality glasses that function similarly to the Vision Pro glasses. However, achieving this vision requires significant time and investment. If successful, this project could rival the impact of the iPhone on the tech market, particularly if Apple manages to price the smart glasses effectively.
While Apple works towards its long-term goal of producing advanced AR glasses, the company is also focusing on immediate market competition. The plan is to introduce a pair of smart glasses that leverage Apple Intelligence rather than relying on augmented or mixed reality technologies. This strategic move positions Apple as a direct competitor to Meta’s Ray-Bans, which have gained traction for their sleek and lightweight design.
Mark Gurman notes that Apple’s smart glasses will likely include essential features such as microphones, speakers, cameras, and advanced AI capabilities. Although the device is not expected to be ready for market release anytime soon, the vision is to transform traditional eyeglasses into a sophisticated Apple Intelligence device. This innovative wearable would analyze the surrounding environment and provide real-time information to the user, albeit without venturing into the realm of true augmented reality.
As Apple continues to innovate in the wearable technology space, the upcoming smart glasses represent a significant leap forward. With a focus on AI integration and a commitment to competing with established players like Meta, Apple aims to redefine how users interact with technology in their daily lives. Stay tuned for more updates as Apple progresses in its journey to revolutionize smart glasses.
