Get ready for an exciting week as Apple gears up for its annual iPhone event on Tuesday, September 9, at 10:00 a.m. Pacific Time. This highly anticipated event will be the spotlight for unveiling a plethora of new hardware alongside a final preview of iOS 26 and other operating system updates, just before their public release. Speculation is rampant regarding what new features and devices we can expect from Apple’s latest lineup, including potential price increases. Read on for all the details on this and more!
Apple's iPhone-centric event is undeniably the biggest highlight of the year. During this event, Apple is expected to unveil the new iPhone 17, new Apple Watches, the AirPods Pro 3, and possibly some unexpected surprises. To stay informed, check out our comprehensive guide that outlines everything anticipated at this awe-inspiring event based on the latest rumors.
As we approach the event, fresh insights about the iPhone 17 Pro and Pro Max continue to emerge. Recent reports suggest that these models will feature a series of significant upgrades in display, thermal performance, and battery life. For a complete recap of everything we've learned about the Pro models, including details on the chip and camera, be sure to read our recent overview.
Additionally, we’ve caught a glimpse of an alleged first-party clear case for the iPhone 17, which may not be as transparent as previous iterations.
The upcoming iOS 26 introduces several enhancements to the built-in Wallet app on the iPhone. Users will find new ways to track their online shopping, updated boarding passes, and more. For a detailed look at all the new features in the Wallet app, check out our dedicated guide. Interestingly, Apple has also released new developer and public betas of iOS 26 and other upcoming updates this week, which is unusual so close to the event. Final release candidate versions are expected to be available to beta testers right after Tuesday’s event, with a full public release likely following the next week.
Pricing estimates for the iPhone 17 lineup are varied, with speculation suggesting that both the iPhone 17 Pro and possibly the iPhone 17 Air may see price increases compared to current models. However, these increases could coincide with enhancements in storage capacity for the base models, providing some relief for customers facing higher prices.
The base iPhone 17 is anticipated to be the most affordable option in the new flagship lineup. While users can expect several welcome upgrades, it will likely be the most modest update Apple has planned. Expect new color options, upgraded chips and cameras, and possibly a display enhancement for 120Hz ProMotion, along with a host of additional improvements. For more details, read our dedicated overview.
According to renowned analyst Ming-Chi Kuo, Apple is planning to introduce a foldable iPhone by 2026, followed by a foldable iPad in 2028. Multiple sources have confirmed these exciting developments, indicating that the foldable iPhone will be part of the iPhone 18 lineup.
Additionally, in 2027, Apple is set to launch a lighter and more affordable version of the Vision Pro, referred to as the Vision Air. This upcoming device is expected to weigh over 40% less than the current model, which weighs approximately 1.375 pounds. A version that is 40% lighter should weigh under a pound, making it more appealing to consumers. Kuo also indicates that the Vision Air will be over 50% cheaper, potentially reducing its price from $3,499 to around $1,750, which could attract a broader audience.
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