As the tech world gears up for Apple's next big event on Tuesday, September 9, 2025, all eyes are on new developments in artificial intelligence. Following the recent launches from rivals like Google and Samsung at their respective events, the pressure is mounting for Apple to showcase innovative AI features, particularly for Siri. While enthusiasts are hopeful, the expectation for a significantly upgraded AI-driven Siri might be overly optimistic.
Despite the excitement around the upcoming event, it seems unlikely that we will witness a groundbreaking update to Siri. Apple's current AI capabilities have not met consumer expectations. The company has faced challenges in delivering the promised Apple Intelligence features since the Worldwide Developers Conference (WWDC) in June 2024, where many anticipated advancements were announced but not delivered.
Reports from reputable sources such as the New York Times and Bloomberg indicate that Apple is struggling to enhance Siri with generative AI capabilities. This has resulted in the company lagging behind competitors like Google and OpenAI in the ongoing AI arms race. In a bid to improve Siri, Apple has even turned to external collaborations, including partnerships with OpenAI and ChatGPT, to integrate some advanced functionalities.
While the expectation for a new AI-powered Siri remains low, Apple is poised to unveil a range of exciting devices and features that will appeal to iPhone fans. The September 9 event is expected to focus on hardware, with the new iPhone taking center stage. However, there are whispers of iterative improvements to existing Apple Intelligence features rather than a complete overhaul of Siri.
Apple has confirmed its plans to utilize OpenAI's upcoming GPT-5 language model to support Siri, enhancing its ability to answer queries. Additionally, improvements in real-time language translation on devices such as AirPods and iPhones are on the horizon, along with new photo editing tools and advanced Genmoji options. Many of these features were initially teased during WWDC 2025 and are anticipated to arrive with the release of iOS 26.
With the release date of iOS 26 drawing closer, several exciting AI-based features have been confirmed. The beta version has been available since June, following announcements made during WWDC 2025. Notable innovations include a new feature in Visual Intelligence that allows users to ask questions about screenshots, as well as live translation capabilities integrated into Messages, FaceTime, and the Phone app. These features leverage AI for real-time communication translations.
Moreover, several background enhancements, such as AI-powered reminder suggestions and order tracking in Apple Wallet, will also be part of the iOS 26 rollout. Although Apple may prioritize other enhancements like the new Liquid Glass design language, AI will undoubtedly play a significant role in this update.
Despite the current limitations of Siri, Apple's commitment to developing a new generative AI version of the assistant is evident. There have been notable executive changes aimed at accelerating AI development within the company. However, industry experts predict that it may take until 2026 before Apple unveils any major new AI features, likely coinciding with WWDC 2026.
As the Apple Event approaches, anticipation continues to build. While the hope for a revolutionary AI-enhanced Siri remains, it appears that Apple will instead focus on refining its existing technologies and introducing new devices that will captivate its loyal fanbase.
In summary, while the upcoming Apple event promises to deliver exciting new products and features, the journey towards an advanced AI-powered Siri is still in progress, with significant advancements expected in the coming years.
