Apple is set to revolutionize the way users accessorize their iPhones by introducing a unique new product. In a nod to the growing trend of wearable technology, the tech giant has partnered with the luxury fashion brand Issey Miyake to launch a special-edition iPhone pocket. This innovative accessory will be available starting this week, allowing iPhone users to express their style while keeping their devices close at hand.
The collaboration between Apple and Issey Miyake is rooted in a shared design philosophy that champions simplicity and elegance. According to Apple’s official website, the iPhone pocket was inspired by the concept of a piece of cloth, blending functionality with aesthetic appeal. Issey Miyake's design director, Yoshiyuki Miyamae, stated, "The iPhone Pocket explores the concept of 'the joy of wearing iPhone in your own way.'” This sentiment captures the essence of how users can integrate their devices into their daily lives.
The new iPhone pocket features a sock-like design and comes in various colors and two distinct sizes: short and long. The long version, priced at $230, can be worn as a crossbody, offering a hands-free option for users. In contrast, the short pocket, which retails for $150, can be worn on the wrist or attached to a bag, showcasing its versatility as an accessory. Apple has illustrated these features through engaging photos, highlighting the practicality and style of the iPhone pocket.
This launch marks Apple’s second venture into wearable iPhone fashion in 2025. Earlier this year, the tech company introduced a crossbody accessory priced at $59, coinciding with the release of its new iPhone lineup in September. The collaboration with Issey Miyake, however, takes this concept to the next level, offering a limited-edition accessory that merges high fashion with cutting-edge technology.
While this partnership is the first of its kind between Apple and Issey Miyake, the two brands share a historical connection that dates back to the era of Apple’s late co-founder, Steve Jobs. Known for his iconic minimalist style, Jobs often donned a black turtleneck and jeans during his famous product launches. This aesthetic resonates with the design ethos of Issey Miyake, making this collaboration a fitting tribute to the legacy of innovation and simplicity that Jobs championed.
The limited-edition iPhone pocket will be released on November 14, and it will be available online as well as in select stores around the globe. As Apple continues to bridge the gap between technology and fashion, this new accessory is poised to become a must-have item for iPhone enthusiasts and fashion-forward individuals alike.
