In a significant development within the tech industry, Apple is reportedly nearing a lucrative deal with Google that would see the iPhone maker invest approximately $1 billion annually for a tailored version of Google’s Gemini AI model. This partnership aims to revamp Apple’s virtual assistant, Siri, marking a substantial shift in Apple's approach to artificial intelligence.
Historically, Apple has relied heavily on its in-house technology for various features, including its AI capabilities. However, the tech giant is now opting for Google’s advanced AI model as a temporary solution. This decision is driven by the need for a more robust system until Apple can develop its own AI technology that is powerful enough to support a range of upcoming features for Siri.
The custom version of the Gemini AI model that Apple is considering boasts an impressive 1.2 trillion parameters. This figure is a critical measure of the software’s complexity and capability, significantly exceeding Apple’s current AI models, which utilize just 150 billion parameters. To put this in perspective, Google's model is approximately eight times more sophisticated than Apple's existing cloud-based AI.
Earlier this year, Apple explored various AI options, including models from OpenAI and Anthropic. After conducting extensive tests on the AI solutions provided by these three industry leaders, Apple ultimately decided to partner with Google for its AI needs. This choice underscores Apple's commitment to enhancing Siri's functionality and ensuring it remains competitive in an increasingly AI-driven market.
According to reports from Bloomberg, the revamped version of Siri is expected to be unveiled next spring. However, as the launch date approaches, it is essential to note that plans for the revamp could evolve, reflecting the dynamic nature of technology development.
This partnership with Google not only signifies a shift in Apple's AI strategy but also highlights the growing importance of advanced AI capabilities in enhancing user experience. As Apple prepares to integrate Google’s Gemini AI into Siri, users can look forward to a more powerful and efficient virtual assistant that leverages cutting-edge technology.
