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Apple Takes Action Against Scratches on iPhone 17 Display Units

9/28/2025
Apple is addressing concerns over scratches on iPhone 17 display units caused by worn MagSafe stands. New cleaning measures and silicone rings are being introduced to improve customer experience.
Apple Takes Action Against Scratches on iPhone 17 Display Units
Discover how Apple is tackling scratches on iPhone 17 display units and the surprising cleaning hacks that are making a difference!

Apple Store Implements Measures to Prevent Scratches on Display Units

Apple Stores are taking important steps to address concerns regarding scratches and marks on their display units, particularly following the launch of the iPhone 17 lineup. Customers have reported noticing scratches on the back glass and camera plateau of the devices on display. Many shoppers, myself included, have observed these imperfections on the demo units, raising alarms about their condition.

Identifying the Cause of Scratches

In response to these concerns, Apple conducted an investigation and determined that the marks on the display units were primarily caused by worn-down MagSafe stands. According to Chance Miller from 9to5Mac, Apple clarified that these marks are not actual scratches but rather material transfer from the stands to the phones, which can be removed with proper cleaning. The company is actively working to rectify this issue, likely by replacing the worn-out MagSafe stands across their retail locations.

Impact on Other iPhone Models

It's worth noting that the issue is not limited to the iPhone 17; other models, including the iPhone 16, have also been affected by similar markings. The MagSafe stands used in Apple Stores feature a metal ring around their edges, akin to the MagSafe chargers sold by Apple. When customers lift the phones off the stand, they may inadvertently hit this ring, which can become scuffed and chipped over time, leading to the transfer of material onto the devices.

Apple's Solutions to Address the Issue

Recently, Apple has started to implement changes in its stores by adding silicone rings around the edges of the MagSafe stands. This adjustment aims to minimize further damage to the devices. However, it is important to note that these silicone rings do not resolve the issues for units that have already sustained scratches. In an effort to improve cleanliness, Apple corporate has instructed retail employees to regularly clean the backs of demo units using a specific cleaning solution mixed with a salt substance.

Experimenting with DIY Cleaning Solutions

While the exact mixture Apple is utilizing remains undisclosed, I decided to experiment with a homemade solution to see if it could effectively remove the marks from my own iPhone 17 Pro. After noticing some marks from using a display stand during setup, I mixed water with sea salt and found it surprisingly effective. Many users may have varying results, but this method proved to be more efficient than using just water or isopropyl alcohol for me.

Final Thoughts on Display Unit Care

It was a delightful surprise to discover that I could successfully remove the marks from my iPhone! Have you encountered similar issues with display units or your own devices? I invite you to share your experiences in the comments below. If you're looking for additional tips on caring for your Apple devices or exploring my favorite Apple accessories, stay tuned for more insights.

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