Apple is reportedly gearing up to introduce a low-cost Mac laptop in the first half of 2026, aimed at capturing a larger share of the market for budget-friendly computers. According to a recent report by Bloomberg, this new system is currently in early production stages at the company's overseas suppliers, and Apple is actively testing these devices internally.
The primary objective behind this affordable Mac laptop is to entice users away from popular alternatives like Chromebooks and inexpensive Windows PCs. Apple is focusing on casual users, students, and businesses—individuals who typically use laptops for essential tasks such as web browsing, light media editing, and document management. Additionally, the tech giant aims to attract potential iPad buyers who may prefer the functionality of a traditional laptop over a tablet.
Reports indicate that this upcoming laptop will feature a fresh design, equipped with a lower-end LCD display. It is expected to operate on an A-series processor, similar to those used in iPhones, which promises to deliver enhanced performance compared to the existing M1 chip. Furthermore, this new device will likely sport a smaller display than the 13.6-inch MacBook Air, making it more compact and user-friendly.
While performance remains a key focus, the price point will be crucial for Apple's success in this competitive market. The company is reportedly aiming to price this Mac laptop at "well under $1,000," which would allow it to compete directly with Chromebooks and entry-level Windows laptops, which often retail for only a few hundred dollars. For instance, higher-end Chromebooks typically cost around $600, so Apple may need to set the price for this new laptop at $700 or less to gain significant traction in this segment.
Historically, Apple has concentrated on producing premium devices, but entering the budget laptop market could be a timely strategic move. With Microsoft ending support for Windows 10, many users—including businesses—may soon find themselves in need of new laptops that support the latest security updates. This presents a unique opportunity for Apple to position its low-cost Mac laptop as a viable alternative for those seeking reliable and affordable computing solutions.
