As Apple gears up for its highly anticipated product launch season, all eyes are on the stars of the show: the iPhone 17 lineup, Apple Watch Ultra 3, and the M5 iPad Pro. However, there’s another potential game-changer in the mix—a new 12.9-inch MacBook that could surprise consumers. Reports indicate that Apple is working on a more affordable MacBook model, set to launch soon.
According to recent insights shared by my colleague Ben, Apple’s upcoming low-cost MacBook is scheduled to begin production of several components shortly. The mass assembly of this highly anticipated device is expected to take place in the fourth quarter of this year, with a product launch anticipated in late 2025 or early 2026.
Retail prices for this new MacBook are projected to range between $599 and $699, which is significantly lower than the current starting price of the MacBook Air. This model is also expected to feature an iPhone-class A18 Pro chip, rather than the more powerful M-series chips used in other MacBook models. A noteworthy detail that has emerged is the screen size: the new MacBook will boast a 12.9-inch display, which is smaller than the 13.6-inch screen found in the MacBook Air.
Apple appears to be following a similar strategy as it did with its iPad lineup, aiming to expand the MacBook offerings to cater to a broader range of price points. This strategic move could potentially attract a new demographic of users, especially those who may have been deterred by the higher price tags of existing Mac models.
While the $999 MacBook Air is widely recognized as a fantastic value, it remains a steep investment for many prospective buyers. For those looking to purchase a new computer, the higher price of a Mac can be a barrier compared to more affordable alternatives in the PC market. Many iPhone users may be interested in making the switch to a Mac but have hesitated due to cost concerns.
The introduction of the new 12.9-inch MacBook, depending on its final pricing, could open the doors to a new audience, allowing Apple to tap into a market segment it has previously overlooked. This opportunity comes at a time when macOS Tahoe and iOS 26 are becoming increasingly compatible, offering a seamless experience for users.
With over three billion iPhones sold, the potential for Apple to grow its Mac user base is substantial. For the first time, with the release of this new MacBook, Apple seems poised to offer an affordable option that has long been absent from its lineup. The potential upside is significant—if this new MacBook launches in time for the holiday season, it could create a substantial impact right out of the gate.
Even if the launch slips into early 2026, the new 12.9-inch MacBook has the potential to be a sleeper hit for Apple, capturing the attention of budget-conscious consumers and expanding the Mac's reach.
What do you think? Will the more affordable MacBook be a success? Share your thoughts in the comments below.
