According to Bloomberg’s Mark Gurman, Apple is set to unveil an exciting new trade-in promotion at its retail stores this week. This initiative aims to encourage customers to recycle their old electronics while enjoying a discount on new Apple accessories. Specifically, Apple will offer a 10% discount—up to $20 off—on purchases of select accessories when customers recycle items that are typically ineligible for trade-in credit.
Gurman indicates that the official announcement for this promotion will occur tomorrow, with the offer running for an entire month. This trade-in program is likely timed to coincide with Earth Day, which falls on April 22 this year, highlighting Apple's commitment to environmental sustainability.
As part of its ongoing environmental initiatives, Apple has long accepted various types of old electronics for free recycling. Interestingly, the items eligible for this promotion do not necessarily have to be manufactured by Apple, allowing for a broader participation from customers. This new initiative will incentivize recycling by offering a monetary reward in exchange for these older devices.
Customers can utilize this limited-time offer to receive discounts on a wide range of new products, including AirPods, AirTags, Apple Pencil, Apple Watch bands, Magic Keyboard, Magic Mouse, Magic Trackpad, and iPhone cases. While we await Apple's official announcement, details regarding the specific steps to qualify for the discount will be shared soon.
Any sales promotion from Apple Stores is noteworthy, as these events occur infrequently. In the United States, Apple usually reserves its sales for major occasions like Black Friday and Cyber Monday, where customers can earn gift cards when purchasing select products. This new trade-in promotion not only offers savings but also aligns with Apple's sustainability goals, making it a compelling opportunity for environmentally conscious consumers.
Stay tuned for more updates as we follow this exciting development and provide you with the full details once Apple officially announces the promotion.
