AllTrails, the popular hiking and biking companion app recognized as the 2023 iPhone App of the Year, is set to elevate outdoor exploration with its new premium membership called “Peak.” This subscription service, priced at $80 per year, promises to enhance users' experience with a robust suite of upgraded features.
The Peak membership will introduce innovative AI tools designed to help outdoor enthusiasts build custom routes tailored to their preferences. Members can expect real-time trail condition forecasts, including essential updates on temperature, precipitation, and snow depth, effectively integrating a weather app within AllTrails. Additionally, users will benefit from trail traffic heatmaps, allowing them to avoid overcrowded trails or seek out busy paths for enhanced safety while hiking alone.
One of the standout features of the Peak membership is the AI-powered route customization. This tool enables users to create their ideal trail by either starting fresh or modifying existing trails. Smart-routing functionalities can adjust trails to make them shorter, less steep, or even more scenic, catering to individual preferences.
AllTrails plans to roll out the Peak membership to select users in the coming weeks, with a full global launch expected by June. Outdoor enthusiasts can sign up for early access on the official AllTrails website.
AllTrails has been a favorite among outdoor adventurers, especially after raising a significant growth round of $150 million in 2021, coinciding with a surge in outdoor activities during the COVID pandemic. However, the company faces increased competition, particularly from Apple Maps, which has introduced features like topographic maps, offline access, and custom route planning.
In response, AllTrails is enhancing its offerings to better serve its most engaged users. The introduction of the Peak membership reflects the company's commitment to providing valuable tools for outdoor exploration.
Alongside the Peak membership, AllTrails is also updating its Base and Plus memberships. The Base membership remains free, providing access to trail maps, community reviews, and navigation tools. The Plus membership, which includes offline access, wrong-turn alerts, and 3D trail previews, will also benefit from new features such as Points of Interest. This feature adds over 500,000 mapped viewpoints, landmarks, and trail amenities, enriching the user experience.
Plus subscribers will also gain access to a feature called Offline Area, allowing them to download customized areas for offline exploration with high-resolution maps and detailed information.
With over 80 million registered users across all membership tiers, AllTrails continues to be a leading platform for hiking and biking enthusiasts. The introduction of the Peak membership, along with updates to existing plans, positions AllTrails as a premier choice for those looking to explore the great outdoors with enhanced tools and resources. Don't miss out—sign up for early access to the Peak membership today and take your adventure to new heights!
