In an exciting development for digital creators, Adobe has announced that its Firefly users will soon have the capability to generate images using advanced AI models from notable third-party providers. This includes the innovative image generation capabilities from OpenAI, the creators of ChatGPT, along with models like Google Imagen 3, Google Veo 2, and Flux 1.1 Pro. This strategic move aims to enhance user creativity and flexibility while working within Adobe’s suite of applications.
During a recent interview, Ely Greenfield, Adobe's Chief Technology Officer for Digital Media, emphasized the company's dedication to providing users with options. While many customers prefer the reliability and commercial safety of Adobe's proprietary Firefly model for production purposes, there is a growing interest in experimenting with alternative models for different phases of the creative workflow, particularly during the ideation stage.
One of the standout features of this new integration is the seamless transition of content generated through third-party models into Adobe's popular applications, including Photoshop. Users will be able to create stunning visuals with just a few taps or clicks, enhancing their productivity and creative potential. This integration not only showcases Adobe's commitment to innovation but also reinforces its position as a leader in the digital media space.
Adobe has also introduced a new payment system for users wishing to harness the power of third-party models. The same credit system currently used for Adobe's AI models will apply to these external options, although specific details regarding revenue sharing between Adobe and the third-party providers remain undisclosed. This move reflects Adobe's strategy to maintain a robust ecosystem while ensuring that users have access to a diverse range of creative tools.
In the coming months, Adobe plans to expand its offerings by incorporating models from various partners, including fal.ai, Luma, and Runway. This expansion signifies Adobe's recognition of the evolving landscape of digital media and its commitment to staying at the forefront of technological advancements. As the company continues to innovate, users can anticipate a richer, more versatile experience within the Firefly platform.
Reporting by Stephen Nellis in San Francisco; Editing by Jacqueline Wong.
