In a bold move to revive its struggling sales, Starbucks plans to close several underperforming locations across North America, impacting around 900 workers while the CEO's pay raises eyebrows.
Starbucks announces plans to cut 900 corporate jobs and close around 200 stores in the U.S. and Canada as part of a turnaround strategy. CEO Brian Niccol aims to revitalize the brand amid declining sales.
Starbucks is on a mission to revitalize its brand and culture under CEO Brian Niccol, promising more seating, internal promotions, and a new coffee roast. Can this strategy turn the tide for the coffee giant?