On a recent episode of The Late Show, host Stephen Colbert addressed the potential repercussions of President Donald Trump’s tariffs, expressing concern over how these economic changes could affect millions of Americans. Colbert humorously pointed out that the price of a new car might soar by as much as $12,000, leading to a humorous twist on teenage dating dynamics. “So from now on, teenagers are gonna have to try to get to third base in the backseat of a bike,” he quipped, emphasizing the unlikely but amusing consequences of rising car prices.
Colbert continued his comedic critique by highlighting how tariffs on aluminum could also impact the cost of everyday products, such as beer cans. In a light-hearted manner, he assured viewers, “Not to worry,” before introducing the show's new sponsor, Sackweiser, a fictional beer brand. This playful announcement underscored his point about the absurdities that could arise from increased tariffs and their impact on consumer goods.
In a humorous demonstration, Colbert pulled out a plastic sack of beer, adding to the comedic flair of the segment. “You know their slogan,” he said, before taking a sip and proclaiming, “Suck on a sack!” This clever play on words served to entertain the audience while simultaneously highlighting serious economic issues stemming from the administration's tariff policies.
Colbert’s monologue serves as a reminder of the broader economic implications of tariffs. As costs rise for manufacturers, the effects trickle down to consumers, impacting everything from automotive purchases to beverages. The humor interwoven in Colbert's commentary illustrates how serious topics like tariffs can be woven into popular culture, making them more relatable to the average viewer.
As discussions around tariffs continue to evolve, Colbert's segment on The Late Show stands out as an engaging blend of comedy and commentary. By using humor to address significant economic policies, he not only entertains but also informs his audience about the potential challenges ahead.