Warner Bros' period horror movie, Sinners, had an outstanding performance this past Monday, bringing in $7.8 million at the box office. This impressive figure marks the second-best Monday earnings ever for an R-rated horror film, following the 2017 hit It, which earned $8.76 million. Additionally, Sinners ranks as the third-best Monday overall for a horror movie, just behind the PG-13 sensation A Quiet Place Part II, which grossed $9.5 million during Memorial Day.
The success of Sinners outperformed World War Z, which garnered $7.6 million on its Monday. This achievement is particularly significant when compared to the first Monday earnings of Warner Bros’ fall blockbuster, Beetlejuice, a PG-13 film that took in $6.2 million following an impressive $111 million opening weekend. Currently, Sinners has amassed a running total of $55.8 million, with its global box office take reaching $75.5 million.
As audiences look forward to Discount Tuesday, expectations are high for a further spike in ticket sales. The movie directed by Ryan Coogler and starring Michael B. Jordan has a history of strong performances on Tuesdays. For instance, It saw a 31% increase in earnings on its Tuesday, jumping to $11.4 million, while Us experienced a 33% rise to $7.96 million. Even Get Out saw a significant uptick, with a 20% increase to nearly $5 million.
A major contributor to the success of Sinners has been its performance in premium format screens and IMAX theaters, which accounted for 45% of its impressive $48 million opening weekend. Specifically, the film grossed 19% from IMAX and 22% from PLFS (Premium Large Format Screens). Notably, Sinners was filmed using IMAX cameras, a first since Christopher Nolan’s Oppenheimer, and this has attracted moviegoers looking for a premium viewing experience. Over the last weekend, Sinners earned $9.11 million from IMAX screens alone.
In summary, the performance of Sinners at the box office highlights its strong appeal among horror fans and showcases the growing trend of utilizing premium formats to enhance the cinematic experience. With more earnings expected as the week progresses, Sinners is poised to solidify its position in the horror genre.
