In a spectacular display that overshadowed traditional Independence Day festivities, Universal and Amblin's Jurassic World Rebirth roared into cinemas with an impressive $26.3 million on Friday, July 4th. This figure marks a 4% increase from previous days and stands as the film's second-highest single-day gross, trailing only behind its robust $30.5 million opening day, which featured showtimes starting as early as 12:01 AM. Over the extended five-day weekend, the film has amassed a remarkable $141.2 million, while the Friday to Sunday gross is recorded at $85.4 million. The global opening weekend has reached a staggering $312.5 million across 82 markets, surpassing the opening figures of its predecessor, Jurassic World: Fallen Kingdom, which debuted at $298.9 million (unadjusted for inflation).
Jurassic World Rebirth now holds the title for the highest grossing July 4th weekend for a number one film since the onset of the COVID-19 pandemic, surpassing last year's Despicable Me 4, which earned $20.3 million on July 4th. The film's performance also outstripped other recent contenders, including Sound of Freedom with $14.2 million and F9 with $5.2 million on July 4th. The strong performance suggests that having the holiday on a Friday may be beneficial for box office earnings.
Analysis of audience demographics reveals that Jurassic World Rebirth is attracting an older crowd, with only 36% of viewers under the age of 25, a stark contrast to Fallen Kingdom's 56%. The film has a broader appeal among the 18-34 age group, registering at 51%, compared to 46% for Dominion. Viewer feedback indicates a slightly better recommendation score for Rebirth, with 60% of audience members indicating they would recommend it, compared to 57% for Dominion.
In terms of diversity, the statistics are relatively similar to those of Dominion, with 45% identifying as Caucasian, 26% as Latino or Hispanic, 13% as Black, and 9% as Asian American. The film also skewed male at 61%, with the largest demographic being those aged 25-34 at 29%. Family viewership remains strong, with 41% of ticket purchasers attending with children, while 32% went with friends.
Box office performance is consistent across the country, with the best results emerging from the South and South Central regions. Notably, the highest-grossing cinema in the U.S. is AMC's Disney Springs in Orlando, which has generated $230,000 thus far. Despite the absence of IMAX screens, premium large formats (PLFs) have accounted for 29% of ticket sales, while 3D formats contributed 18%. Interestingly, Jurassic World Rebirth has mirrored Dominion's walk-up sales, with 58% of moviegoers purchasing tickets on the same day. However, presales were more robust, with 30% of tickets bought in the week leading up to the release, compared to only 14% for Dominion.
Reasons behind ticket purchases highlight the film's franchise appeal, with 51% of attendees indicating loyalty to the series, a notable increase from 43% for Dominion. Additionally, 22% were drawn by the new cast members, including Scarlett Johansson, Mahershala Ali, and Jonathan Bailey, while 25% were attracted to returning stars Chris Pratt and Bryce Dallas Howard. Marketing efforts, particularly in-theater trailers, have proven effective, influencing 17% of ticket buyers, with social media engagement accounting for 14% and recommendations from friends and family at 12%.
Looking ahead, 53% of moviegoers expressed interest in a sequel to Jurassic World Rebirth, while 33% are open to the idea, contingent on the film's engagement. In contrast, Warner Bros.' F1 managed to earn $6.9 million on its second Friday, projecting a weekend total between $24 million and $25 million, bringing its cumulative total to $108.9 million by Sunday.
With its impressive opening weekend, Jurassic World Rebirth has solidified its place in the franchise's legacy and continues to draw audiences to theaters. As the summer movie season progresses, the film's performance will be closely watched by industry analysts and fans alike.
