The question on everyone’s lips is, will the iPhone 17 Air be a hit? Apple is undoubtedly keen to answer this question ahead of the device's launch, as it needs to ensure that there are enough units available to meet anticipated demand. However, recent reports suggest that Apple’s sales estimates might significantly miss the mark, particularly regarding the new Air model's production allocation.
According to a comprehensive report by The Information, Apple is preparing for a significant shift in its iPhone strategy. This report reveals some intriguing details about the production plans for the iPhone 17 lineup. Two sources within Apple’s Asian manufacturing network have disclosed the following production capacity distribution:
iPhone 17: 25% iPhone 17 Pro: 25% iPhone 17 Pro Max: 40% iPhone 17 Air: 10%Yes, you read that right; only 10% of the total production for the iPhone 17 lineup is currently allocated to the new Air model. This figure is particularly surprising, especially considering that even Apple’s suppliers acknowledge this number may change as the preorder period begins in September. One insider mentioned that until preorders kick off, it’s nearly impossible to gauge whether the manufacturing lines will be adequately prepared to meet potential demand or if they will end up with excess capacity.
There are growing concerns that the iPhone 17 Air might not even achieve the meager 10% sales figure. Some analysts speculate that it could sell worse than previous Plus models, raising the question: will the sacrifices made in terms of battery life, camera features, and the switch from an A19 chip to an A19 Pro deter potential buyers?
Interestingly, my colleague Ben argues that the compromises in the Air model will outweigh any benefits it offers. However, I find myself leaning in the opposite direction. Hands-on videos showcasing iPhone 17 Air dummy models have convinced me that this device has the potential to be a massive success. The enthusiastic reactions from those who have experienced the ultra-thin model, alongside comparisons to Pro options, have reinforced my belief that the iPhone 17 Air could feel revolutionary, much like the iPhone X did back in 2017.
While the iPhone 17 Air will undoubtedly have its shortcomings, I firmly believe it has the potential to be the "it" model of the year. Readers of 9to5Mac, who typically favor Pro Max models, have shown significant interest in the Air variant. If my assessments are accurate, Apple’s current manufacturing plans may fall short of meeting demand, making the iPhone 17 Air one of the hardest models to acquire in recent years.
However, Apple still has time to rectify this situation. With four months remaining until the much-anticipated unveiling and launch of the new iPhones, Apple can modify its manufacturing plans to allocate a larger share of production to the iPhone 17 Air. If the company fails to act, it might find itself in a position of being supply-constrained for what could be one of the most exciting new iPhone models in recent memory.
Are you considering purchasing the iPhone 17 Air? We would love to hear your thoughts! Share your opinions in the comments below.
As you prepare for the release of the iPhone 17 Air, don’t forget to check out the latest and greatest iPhone accessories to enhance your experience!
