Samsung is pulling out all the stops to encourage customers to purchase the Galaxy Z Fold 7. The campaign began with a series of strategic teasers, revealing key features of the device, and has culminated in a plethora of enticing pre-order discounts. Notably, these promotions include a remarkable 24-hour flash giveaway valued at $963.17. This article was updated on July 17th with the latest details on the pre-order offers for the Samsung Galaxy Z Fold 7.
Currently, Samsung is rolling out seven different promotions for the Galaxy Z Fold 7, alongside an innovative double trade-in deal that stands out in the marketplace. Here’s a breakdown of what customers can expect:
£50 ($50 in the U.S.) discount for those registered for marketing emails from Samsung. A double storage offer providing buyers the 512GB model for the price of the 256GB option, worth £100 ($133.96). £100 off when purchasing through PayPal using the code “PAYPAL.” £200 ($267.91) discount when trading in any tablet, in addition to standard trade-in values. Receive a free pair of Galaxy Buds using the code “BUDS” at checkout. 5% discount when buying through the Samsung Shop app with the code “APP5.” A generous 100-day return period to test the phone.Most of these promotional offers are set to expire on July 24th, with the exceptions being the long-running APP5 code and the free Galaxy Buds voucher, which ends on July 15th at midnight. Given Samsung's history of providing additional discounts and freebies following the launch of the Galaxy S25 Edge, it’s likely that more incentives may emerge for the Fold 7.
One of the standout offers is the double trade-in deal, where Samsung will pay £200 for “any tablet in any condition” on top of the trade-in value for used smartphones. Samsung has assured customers that it will honor this promise, and the fine print doesn’t present any significant caveats. This makes the trade-in offer particularly appealing for potential buyers.
However, it’s essential to note that this may not be the best time to purchase a smartphone. Much like vehicles, smartphones depreciate rapidly, and the pre-order phase often sees the highest prices. Samsung is likely to discount the Galaxy Z Fold 7 in the near future; for instance, past promotions for the Galaxy S25 Edge included bundles and significant price cuts shortly after launch.
In June, trade-in values were more favorable—Samsung previously valued the Galaxy S23 Plus at £333 ($446.08), but it has now dropped to £257 ($344.27). The Galaxy S23 Ultra was priced at £449 ($601.47), now reduced to £386 ($517.07). Conversely, the trade-in value for the Apple iPhone 13 Pro Max increased from £230 ($308.10) to £345 ($462.15) last month.
As of July 17th, it’s evident that the pre-order deals for the Galaxy Z Fold 7 in the U.K. are superior to those available in the U.S. American customers do have access to the double storage deal and a $50 credit for registering interest prior to the announcement. However, they lack the additional promotional codes like “PAYPAL” or “BUDS,” and the enticing 100-day try-before-you-buy period is also not available in the U.S. Instead, U.S. buyers can secure $300 store credit for future purchases if they don’t have a device to trade in, although this credit cannot be applied to the purchase of the Fold 7 itself.
In summary, while the Samsung Galaxy Z Fold 7 comes with impressive pre-order offers, potential buyers may want to consider waiting for future discounts or promotions. The current deals provide excellent value, especially with the double trade-in offer, but patience could yield even better savings down the line.
