In a significant move towards enhancing its technological capabilities, Samsung is reportedly finalizing an investment in Perplexity, an innovative AI search startup. According to a recent report by Bloomberg, which cites anonymous sources, this collaboration aims to integrate Perplexity's advanced artificial intelligence technology into Samsung’s range of devices.
As one of the largest investors in Perplexity's current fundraising round, Samsung is exploring options to pre-install the Perplexity app and AI assistant on its smartphones. This strategic move is designed to enhance user experience by incorporating Perplexity's robust search functionalities directly within Samsung's default browser.
In addition to app integration, discussions are underway regarding the potential use of Perplexity's AI technology to enhance features in Samsung's own virtual assistant, Bixby. This partnership could lead to significant improvements in the way users interact with Samsung devices, making them more intuitive and responsive.
Perplexity is currently in the process of raising an impressive $500 million in funding, with a valuation set at $14 billion, as reported by Bloomberg in May. This influx of capital is crucial as it positions Perplexity to expand its capabilities and reach in the competitive AI landscape.
While neither Samsung nor Perplexity has provided immediate comments on the partnership, industry insiders anticipate that details regarding this collaboration could be unveiled within the year. The integration of AI technologies into consumer devices is a trend that is rapidly gaining momentum, and Samsung’s investment in Perplexity underscores its commitment to staying at the forefront of innovation.
This partnership promises to not only elevate Samsung's product offerings but also contribute to the broader evolution of AI in everyday technology, making it an exciting development for both companies and their users.
