Recent reports indicate that Samsung is experiencing lower than expected sales for its newly launched Galaxy S25 Edge. According to The Elec, the tech giant has “considerably lowered” its production targets for this month, reflecting a troubling trend in the early sales performance of this flagship device.
The Elec's sources highlight that new smartphones usually enjoy robust sales within the first three months of their release. However, the reported “nosedive” in sales for the Galaxy S25 Edge is a concerning indicator for Samsung. This dip in demand has prompted the company to adjust its manufacturing plans significantly.
This decline in sales is particularly noteworthy as it follows a previous report suggesting that Samsung might replace the upcoming Galaxy S26 Plus with an S26 Edge model in 2026. However, insiders speculate that if the Galaxy S25 Edge continues to underperform, Samsung may decide to retain the S26 Plus in its lineup.
The Samsung Galaxy S25 Edge, which was recently launched, boasts a sleek profile at just 5.8mm thick and features a lightweight design coupled with a vibrant 6.7-inch QHD+ display. Despite its aesthetic appeal, the device is marred by several significant cutbacks. For instance, it comes with a smaller battery, lacks fast wired charging capabilities, and does not include a telephoto camera.
With a starting price of $1,100, the Galaxy S25 Edge faces tough competition in the premium smartphone market. This price point may deter potential buyers, contributing to the sluggish sales figures. In his review, colleague Ryan Haines rated the Galaxy S25 Edge three out of five stars, noting the attractive design and quality of the primary camera, but expressing concerns over its thermal performance and overall sustained capabilities.
The ongoing sales challenges for the Galaxy S25 Edge could have significant implications for Samsung's future smartphone strategies. As the company evaluates its options, it remains to be seen whether the Galaxy S26 Plus will be phased out or if the Galaxy S25 Edge will gain traction in the market. For now, Samsung faces the critical task of addressing the shortcomings of its flagship device to align with consumer expectations.
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