On July 9, 2025, Samsung Electronics hosted the highly anticipated Galaxy Unpacked 2025 event in Brooklyn, a borough celebrated for its rich culture, creativity, and collaborative spirit. Under the theme “Unfold Ultra,” the event showcased a visionary reimagining of what's possible in the realm of mobile AI. The launch featured the latest innovations, including the all-new Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip7 FE, and the Galaxy Watch8 series, all seamlessly integrated with Galaxy AI technology, redefining form factors and delivering transformative performance.
Building on a legacy of human-centered innovation, Samsung’s latest lineup underscores a clear vision: making AI more meaningful, personal, and accessible. From slimmer foldable phones to personalized health-tracking wearables, these devices pave the way for how AI companions can enhance user experiences in everyday life. “When AI is paired with powerful mobile technology, it opens up a whole new world of opportunities,” stated TM Roh, President and Acting Head of the Device eXperience (DX) Division and Mobile eXperience (MX) Business at Samsung Electronics. “The biggest breakthroughs occur when hardware, software, and services challenge each other to grow.”
At the heart of this transformation is One UI 8, Samsung’s next-generation interface meticulously crafted for foldables. Optimized for AI, this interface is built on the principles of multimodal understanding and deep personalization. Privacy and security remain paramount with One UI 8; the on-device Personal Data Engine learns from user preferences while Knox Enhanced Encrypted Protection secures and isolates information within the app. The Galaxy Z Fold7 and Galaxy Z Flip7 launch with Android 16, a result of close collaboration with Google.
Redefining design limits, the Galaxy Z Fold7 emerges as the slimmest Z Fold yet. Innovative features such as Writing Assist and Drawing Assist help users transform thoughts into polished prose and ideas into visuals. The Brief feature delivers insights—like travel advisories, weather updates, and exchange rates—by analyzing location, time, and user schedules. The evolution of Circle to Search enhances the experience by recognizing in-game elements and providing contextual assistance seamlessly. Additionally, Vulkan optimizations enhance graphics and responsiveness, powered by the Snapdragon 8 Elite for Galaxy, engineered for next-level performance. For the first time, a 200-megapixel wide-angle camera leads the Z Fold series, allowing users to capture expansive shots and crop them without compromise. AI-powered editing tools have also been optimized for the large display, with features like Generative Edit now including a Suggest Erases function that detects and removes unwanted elements from photos.
The Galaxy Z Flip7 stands out as the slimmest Z Flip model to date, boasting a reengineered Flex Hinge and the largest battery in the series' history. Its 6.9-inch bar-type display provides vibrant visuals, supported by an embedded polarizer. The redesigned 4.1-inch FlexWindow spans edge to edge, offering a 120Hz refresh rate for ultra-smooth interactions. To maximize screen space, the bezel has been reduced to just 1.25 millimeters—almost a third of the thickness of its predecessor. With enhanced functionality brought by One UI 8, the Galaxy Z Flip7 serves as a pocket-perfect AI assistant. Timely updates, including daily schedules and playlists, are conveniently displayed on the Now Bar. Moreover, activating the side button launches Google’s Gemini for hands-free AI, capable of analyzing outfits via the camera and offering style suggestions based on weather conditions or calendar events. The device features a 50-megapixel camera that captures sharp details and true-to-life colors, thanks to the ProVisual Engine, while FlexCam provides a unique selfie experience.
The Galaxy Watch8 series represents a significant evolution in Samsung’s design philosophy, featuring a distinctive cushion design first seen in the Galaxy Watch Ultra. Its slim profile, combined with the Dynamic Lug System, ensures unparalleled all-day comfort. The watch's sleek aesthetics are complemented by exceptional performance, driven by a new 3-nanometer processor, dual-frequency GPS, and an advanced BioActive Sensor. The new Running Coach feature effectively analyzes users’ running levels, providing personalized insights to motivate them through tailored coaching programs. Additionally, Samsung Health introduces the Bedtime Guidance feature, which alerts users when it's time to wind down. The Vascular Load function monitors stress levels on the vascular system during sleep, while the Antioxidant Index utilizes the BioActive Sensor to measure carotenoid levels, offering lifestyle insights for healthy aging. The integration of One UI 8 Watch across the Galaxy Watch8 series completes the experience of having a true AI companion. Furthermore, the Galaxy Watch8 is the first smartwatch to launch with Google’s Gemini and is powered by Wear OS 6.
Sustainability remains at the forefront of Galaxy’s design philosophy. Both the Galaxy Z Fold7 and Galaxy Z Flip7 incorporate nine recycled materials, including recycled lithium and plastics sourced from discarded fishing nets. These initiatives align with Samsung’s broader Galaxy for the Planet initiative, reflecting a steadfast commitment to environmental stewardship.
After the announcement, attendees from around the globe gathered in the product experience zone, eager to explore the newly launched Galaxy devices. The Galaxy Z Fold7 attracted particular attention for its noticeably slimmer and lighter build, with many excited to try it firsthand. Francisco Javier, a Samsung Member from Spain, remarked, “When I first saw the Galaxy Z Fold7, I was surprised by how slim and lightweight it is. The larger screen makes a big difference.” Ana Carolina Sandoval Diaz, an influencer from El Salvador, expressed her enthusiasm for the Z Flip7, stating, “I love the Galaxy Z Flip7 because there are so many creative ways to use it. I’m always making new content, and this gives me more freedom to do that.” Adi Fida, a journalist from Indonesia, noted, “Samsung always surprises us — and this year, it’s how thin the Galaxy Z Fold7 is. Despite the larger screen, it still feels easy to use with one hand.” Influencer Bilge Suisik from Türkiye added, “I like that the Galaxy Watch8 focuses on health. I’ve never been great at sleeping, so I think it’ll help me get back on schedule — I could really use the reminders.”
With the release of the Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Flip FE, and Galaxy Watch8 series, Samsung has made a groundbreaking leap in delivering personalized, intelligent experiences that adapt, anticipate, and empower users. Galaxy AI is now more deeply embedded than ever across the Galaxy ecosystem, positioning Samsung at the forefront of a future where mobile technology is both personal and powerful.
