Analysts are closely monitoring the pre-orders for the Samsung Galaxy Z Fold7 and Galaxy Z Flip7 in South Korea, with predictions indicating record-breaking numbers. Reflecting on previous releases, the Z Fold5 and Z Flip5 set an impressive benchmark by achieving over 1 million pre-orders (specifically, 1.02 million) back in 2023. In contrast, the Z Fold6 and Z Flip6 failed to match that remarkable figure.
As of June 24, Samsung.com reported pre-order reservations have already reached 160,000 within just 14 days of opening. This surge occurred prior to the official reveal on July 9, providing analysts with a solid starting point to gauge the burgeoning domestic demand for the new foldable devices.
While there is no specific mention of the Galaxy Z Flip7 FE, it is possible that its pre-order figures are being included in the overall statistics for the Z Flip7.
It is essential to understand that these predictions pertain specifically to the South Korean market, which is influenced by various external factors unrelated to the quality and features of the new Z foldables. For instance, SK Telecom recently experienced a significant hacking incident, resulting in a loss of subscribers. Competitors KT and LG U+ are seizing this opportunity to attract those departing customers.
To regain market share, SK Telecom is rolling out enticing deals on the Z Fold7 and Z Flip7. Additionally, the recent repeal of the Device Distribution Improvement Act has allowed carriers to keep their subsidy deals private, which previously mandated transparency in such agreements. In the past, carriers offered up to KRW 500,000 in subsidies, but with the latest changes, the potential subsidies could increase as carriers aim to draw in new subscribers.
Samsung stands to benefit from this competitive environment, as the demand for their new foldables rises. Here’s a look at the pricing for the latest models:
Samsung Galaxy Z Fold7: 256GB, 12GB RAM - €2,099.00 512GB, 12GB RAM - €2,099.00 Samsung Galaxy Z Flip7: 256GB, 12GB RAM - €1,199.00 512GB, 12GB RAM - €1,199.00As the pre-order period progresses, it will be intriguing to see how these dynamics unfold and whether the Samsung Galaxy Z Fold7 and Z Flip7 will indeed surpass the pre-order records set by their predecessors.