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Philips Unveils New LCD TVs with Immersive Ambilight and Roku OS

10/1/2025
Philips has launched a new lineup of LCD TVs featuring immersive Ambilight technology paired with the Roku TV OS. Available in multiple sizes, these TVs enhance your viewing experience with vibrant colors and smart capabilities.
Philips Unveils New LCD TVs with Immersive Ambilight and Roku OS
Discover Philips' latest LCD TVs that combine stunning Ambilight effects with Roku TV OS for an unmatched viewing experience. Now available at Sam's Club!

Philips Launches Innovative LCD TVs with Roku TV OS and Ambilight Technology

Philips has unveiled an exciting new lineup of LCD TVs that come equipped with both immersive backlighting and the user-friendly Roku TV operating system. This innovative approach combines the renowned Ambilight technology with Roku’s extensive streaming capabilities, marking a significant evolution in home entertainment.

The Ambilight Experience

For several decades, Philips' Ambilight technology has captivated audiences with its unique ability to enhance viewing experiences. This technology utilizes a series of color-changing LEDs positioned on the back of the TV to project colors onto surrounding walls, effectively mirroring the on-screen action. With this new lineup, users can now enjoy the Ambilight effect while navigating popular streaming apps, watching over 500 live TV channels, or even sharing photos and videos from their Apple devices via AirPlay.

Exclusive Availability and Pricing

The new Philips Roku TVs are currently available exclusively through Sam’s Club, both online and in-store. This exciting lineup is offered in four different sizes to accommodate various viewing preferences:

43 inches for $229 50 inches for $259 55 inches for $329 65 inches for $389

In comparison, third-party alternatives, such as the $350 Philips Hue 8K sync box, are almost as expensive as the largest TV in this new collection and do not include any lights. While there are more affordable options like Govee’s TV Backlight 3 Pro and the $100 Nanoleaf 4D V2, these require installation and utilize cameras to capture the on-screen action, adding complexity to the setup.

Display Capabilities and Features

Although these new TVs do not incorporate the latest display technologies like OLED, Mini LED, or MicroLED panels, they are fully 4K capable and support HDR10 for enhanced picture quality. The TVs are designed to automatically switch between different picture modes based on the content being viewed, ensuring an optimal viewing experience. Additionally, users can wirelessly connect the TVs to Roku speakers, soundbars, and subwoofers for a complete audio experience.

Smart Home Integration and Unique Features

These Philips Roku TVs are also compatible with the Roku mobile app, which adds convenient voice controls and smart home connectivity. Users can receive on-screen notifications, making it easier to stay connected while enjoying their favorite shows. One standout feature is the LED backlighting, which can even be utilized when the TV is powered off. Users can choose from a selection of color-changing Roku Backdrops or use the LEDs as a visualizer when streaming music, adding a dynamic element to any room.

In summary, Philips' latest lineup of LCD TVs offers a compelling blend of advanced features, exceptional viewing experiences, and smart home capabilities, making them an excellent addition to any modern entertainment setup.

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