Philips is set to make a significant impact in the US television market with the highly anticipated launch of its innovative “Ambilight” TVs. Starting today, consumers can explore the unique features of these Roku TVs that come equipped with a built-in lightstrip effect. The Ambilight technology, which has gained popularity, enhances the viewing experience by creating ambient bias lighting that is not only visually stunning but also easier on the eyes.
Ambilight technology is designed to project colors onto the wall behind the television, synchronizing the lighting effects with the action on screen. This means that when an exciting moment occurs, such as a game-winning play or a climactic scene in a movie, the room can glow in vibrant colors—like green for a sports victory or a warm orange during a sunset. This immersive experience creates a halo of light that extends your entertainment beyond the confines of the screen, adding depth and dimension to every viewing.
The first wave of Philips Ambilight TVs in the United States will be powered by Roku and will be available for purchase directly through the Philips website and at Sam’s Club. Currently, Philips has tailored its offerings for the US market, diverging from the European models that primarily operate on Google TV. Whether this will change in the future remains uncertain.
Philips is launching a range of Ambilight TVs in various sizes to cater to different consumer needs. The available models include 43-inch, 50-inch, 55-inch, and 65-inch options, priced at $229, $259, $329, and $389, respectively. All four models are now accessible at Sam’s Club, making it easier than ever for customers to experience the mesmerizing effects of Ambilight technology.
In conjunction with the launch of Philips Ambilight TVs, Roku is also unveiling a month-long “Stream & Screen” collection. This collection will feature a selection of Halloween-themed movies and TV shows, providing additional entertainment options for viewers. This initiative aims to enhance the overall viewing experience and engage audiences in seasonal festivities.
The introduction of Philips Ambilight TVs to the US market marks a new chapter in home entertainment, offering unique lighting effects that elevate the viewing experience. With a variety of sizes and an exciting collaboration with Roku, these TVs are poised to capture the attention of consumers looking for innovative technology. Keep an eye out for these exceptional products as they become available at your nearest retailer.
