In a recent report, Counterpoint Research has unveiled the list of the top ten best-selling smartphones for the second quarter of 2025. This latest data highlights the continued dominance of Apple and Samsung in the smartphone market, with the iPhone 16 series securing the top three positions. Interestingly, two Galaxy phones have managed to outperform the iPhone 16e, while the iPhone 16 Plus did not appear on the list at all. Additionally, the Galaxy S25 Ultra and Xiaomi Redmi 14C 4G also made notable appearances.
According to the findings from Counterpoint Research, the iPhone 16 was the best-selling smartphone in Q2 2025, followed closely by the iPhone 16 Pro Max and the iPhone 16 Pro. Curiously, the absence of the iPhone 16 Plus from the top ten list raises questions about its market reception. This omission may explain Apple's recent pivot, as they launched the iPhone Air just last week to cater to different consumer preferences.
In a surprising twist, the most popular Android phone for the quarter was the Samsung Galaxy A16 5G, which took the fourth spot. This achievement is significant, as it’s not the first time Samsung’s Galaxy A1x series has led the Android sales charts. The success of the Galaxy A16 5G can be attributed to its competitive pricing and robust features, alongside Samsung's extensive market presence. Following closely was the Galaxy A06 4G in fifth place.
What’s particularly noteworthy is that both Samsung models outperformed the iPhone 16e, which landed in sixth place. Despite being the latest and most affordable model from Apple, the iPhone 16e, priced at $599, was eclipsed by Samsung’s budget-friendly offerings, with the Galaxy A16 5G retailing at around $200 and the Galaxy A06 4G at approximately $110. This shift indicates that price sensitivity plays a significant role in consumer purchasing decisions.
Samsung’s presence on the list continues with the Galaxy A16 4G and the Galaxy S25 Ultra ranked seventh and eighth, respectively. The consistent appearance of Galaxy Ultra models in the top ten over the years confirms their popularity among consumers. For those who prefer alternatives to the Apple-Samsung duo, the Xiaomi Redmi 14C 4G secured the ninth position on the list, a notable achievement following the Redmi 13C 4G’s success last year. Counterpoint attributed the Redmi 14C 4G's performance to its strong sales in emerging markets, including regions like Latin America, the Middle East, and Africa.
The latest report from Counterpoint Research underscores the fierce competition within the smartphone market, particularly between Apple and Samsung. As both companies continue to innovate and adapt to changing consumer preferences, it will be interesting to see how future releases will influence sales dynamics. For tech enthusiasts and consumers alike, staying informed about these trends is crucial for making informed purchasing decisions.
