Instagram made an exciting announcement on Thursday, revealing significant updates that cater to user preferences and enhance the overall experience on the platform. Among these updates is the highly anticipated feature that allows users to rearrange their grid, along with a testing phase for a new way to post content quietly without it appearing in followers' feeds. Additionally, Instagram is introducing the capability to stream songs from Spotify directly to Instagram Notes, alongside a new initiative designed to support emerging creators.
One of the most frequently requested features by users, the ability to rearrange posts on your Instagram grid, is finally here. This update allows users to customize the appearance of their profile grid, a feature that has been long overdue. Previously, posts were displayed in chronological order, and the only way to keep older content at the top was through pinning. With this new functionality, users can highlight specific posts, creating a more aesthetically pleasing layout that reflects their personal style or emphasizes certain content.
Instagram Head Adam Mosseri hinted at this update back in January, confirming that the company was working on rolling it out. The development of this feature was initially shelved in 2022, but now, in 2025, Instagram is poised to launch it soon, much to the delight of its users.
Another noteworthy feature currently in testing is the ability for users to quietly post content to their profiles. This means that users can share updates without broadcasting them to their followers' feeds. Mosseri expressed in a blog post that “creative expression can feel intimidating, especially when posting something to feed.” This new feature aims to alleviate that pressure, allowing users to share content more freely without the anxiety of immediate feedback.
This quiet posting feature is particularly beneficial for individuals who wish to curate their profiles without the added pressure of seeking likes and comments, unlike creators and celebrities who thrive on visibility. It’s akin to the trial reels feature that enables creators to test new content without exposing it to their entire follower base. Instagram reported that 40% of creators posted Reels more often after experimenting with trial reels, and 80% of those reached a wider audience beyond their followers.
In addition to these features, Instagram is enhancing user interaction through a new Spotify integration. Users can now share any song they are listening to on the popular streaming service directly to their Instagram Notes. This allows followers to see what music their friends are enjoying, fostering a deeper connection through shared musical interests.
Instagram also introduced Drafts, an initiative aimed at investing in emerging talent. Through this program, Instagram will partner with creators to provide various forms of support, including financial assistance, networking opportunities, co-ideation, and collaboration prospects. This initiative underscores Instagram's commitment to fostering creativity and empowering new voices within the community.
With these updates, Instagram is not only enhancing user experience but also promoting creativity and supporting its community. The ability to rearrange your Instagram grid, quietly post content, share music from Spotify, and access support through Drafts reflects the platform's dedication to meeting user needs and fostering a vibrant creative space. Stay tuned for these features, as they roll out soon, and get ready to elevate your Instagram experience!
